Don’t Think Like You; Think Like Them
You are not the customer. The customer is the customer. Even if you would be a user of your product or service, you are biased. You think it is great, awesome, stupendous and the best thing since the invention of sliced bread. The customer might like it and even love it, but maybe not with the same enthusiasm that you have.
When you market, where you market, and how you brand should not be based on what you think would be nice, look good or a good place and way to do so. It should be what the customer would like, where they would be and how they would like for you to do so.
Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”
