Email Marketing Best Practices
Find the perfect combination of subject line, content, and call to action with the following tips:
1. Optimize for mobile
Over 36% of consumers view emails more on mobile devices than on desktops. Test your content on both phone and computer for font size. Redesign your layout to work well both vertically and horizontally.
2. Make sure your email starts with a personal subject line
Personalized subject lines are 22.2% more likely to be opened.
3. Automate your post-purchase messages
This is when you should double your efforts to capture consumer attention to encourage repeat purchases. Businesses that send automated emails are 133% more likely to send relevant messages that correspond with their customer’s purchase cycle.
4. Use incentives to increase open rates
Including incentives in your subject lines can increase open rates by as much as 50%. If the customer knows what they stand to gain by opening and engaging with your email, they’re much more likely to click through rather than deleting it unread.
5. Keep it simple stupid
Clutter is a big deterring factor when it comes to conversions in email marketing. Limit use to no more than 2–3 typefaces, consistent colors, and imagery.
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.
