Extraordinary Business Branding Is Easy!

One of the greatest things about launching your business is having the opportunity to build your very own business branding from the ground up! For many entrepreneurs, this means that creativity plays a critical part, especially in the case when the new business is getting built on a bootstrap budget.

Despite what you might think, working within a bootstrap budget doesn’t mean that you have to sacrifice any of the branding elements that the big companies have!

Custom Logos and Slogans

Once you have an idea, product, or a service offering in mind, one of the first steps in establishing your company brand is creating a custom logo and a supporting slogan. Your logo is the tie that represents your entire business entity, so getting a logo that’s clear, concise, and easy to read is essential to your overall success. It’s what makes your product or service offerings different from everyone else in your industry, so getting a print ready logo takes you on the road to success! Powerful branding does amazing things for your business operation, and your logo should get added to everything from your custom letterhead, business cards, website and social media assets, product packaging, and promotional items.

Your business Slogan helps reinforce your logo and may also get used in creating more brand clarity in your small business or startup. Typically, brand slogans tend to be relatively short with an aim for being memorable. Slogans that may ring a bell with you include “Eat Fresh!” (Subway) “I’m Lovin’ It” (McDonald’s) “Be Your Way” (Burger King.) All of these slogans are part of an overall larger marketing campaign to build brand loyalty and recognition.

By combining both your Logo and Slogan together in a cohesive design, you are taking the necessary steps to create a brand that’s destined for success!

Clever Business Branding No Matter Where You Are!

These days, entrepreneurs work more fluidly than ever before. Access to wireless Internet has enabled business owners, entrepreneurs, and freelancers with the ability to work from nearly anywhere, regardless of whether it’s their home office, their favorite coffee shop, a public library, or another preferred location. When working from these places, here are a few smart ways to help build your brand with the people who see you.

Put a Decal With Your Logo On Your Laptop Computer – If you are working in a public space where people are passing through or mingling, a custom Laptop Skin is an ideal way to turn your laptop workstation into a valuable piece of marketing material!

One thing that you can be sure of is that your notebook will stand out just because it looks nothing like all the run of the mill laptop computers that everyone else is using, and it couldn’t be easier to customize your laptop skin with your logo or other custom creative for your notebook computer. Don’t be surprised if you suddenly start gaining more clients and inquiries just by showing off your logo when working remotely from your home or office.

Turn Your Vehicle Into a Mobile Marketing Machine – If you’re like most people, the chances are good that you spend a significant amount of time driving to run errands, to meet with clients and for personal reasons.

Did you know that you could turn these trips into a valuable marketing campaign by investing in a customized vehicle wrap or a door magnet that boosts your brand name and your contact details? Both of these business branding options are cost-effective and offer tax incentives for their role in your business use.

Information that you should try to have printed on your vehicle wrap or marketing magnet include your business phone number, your website address, your company logo, and a QR code. Anytime that you’re out, you’ll have the opportunity to advertise your brand seamlessly, and the next traffic jam you’re stuck in could offer the chance for you to connect directly with potential clients while they, too, are stuck in traffic.

Embroidered Shirts – While the chances are good that you’ve put your days of wearing another company uniform to work behind you, as a small business owner or a startup company, there are a lot of advantages in investing in embroidered shirts or other types of apparel for yourself and others in your Organization. Depending on your product or service line, custom printed or embroidered shirts, hats, aprons, and other garments help identify your staff and help build brand awareness. For service oriented businesses, customized shirts help your clients recognize who your employees and staff members are which is of particular importance if your business entails you visiting or going into the homes of existing or potential customers.

Business Branding Done Right!

You and your employees are an extension of your brand. Leaving a positive business impression is one of the secrets to success. Several things must be done to put your best foot forward when it comes time to create the most effective branding strategies. Never before in history have consumers had to sort through endless offers, marketing messages, and other incentives to purchase products, for everything they need. Most people today value simplicity and information that’s easy to comprehend, so the more straightforward your marketing efforts are, generally the better your results are likely to be. People are always looking for products and services that make their life easier and better, so if you can deliver such products and services – and do it well – a creative and comprehensive branding and marketing campaign pays off in spades!

If you have more questions about setting up a business branding campaign for your new, existing, or startup business, discussing your project with a branding expert like Colleen Eakins puts your business on track for higher visibility and greater returns on the investment in your business. Fill out the form here to start the discussion today!