How to Make Your Head Explode

If you are a small business owner, entrepreneur, solopreneur or a freelancer, you are constantly looking for ways to increase the profitability of your business.  This could be from a logistics standpoint or from a marketing standpoint, but no matter what, consuming information is the base to do so.  Why; because knowledge is power.  Knowledge can also make your head explode.  While it is a tool that can arm and guide you to make your business better, the wealth of information out there and available, can be overwhelming.

I have come close to the brink of a brain/head explosion plenty of times and I have also been the cause of an almost head explosion.  I read a lot and I have always been big into reading.  I was the kid that asked for books (and art supplies) for Christmas and I earned many free personal pan pizzas from Pizza Hut, through their Book-it program.  As an adult, in addition to reading books and works of fiction, I now also read a lot of blog sites related to my industry and for business.  I have to be careful of how much information I consume and how quickly I consume it.

I have come to realize that my brain can only hold and process so much new information at a time.  There is a limit for me.  I have to let everything new that I have learned settle in for a bit, before pouring more information in.  I would liken it to pouring soda into a cup.  Because of the carbonation, you cannot quickly pour the soda all in at one time without it fizzing up and out of the cup.  You have to pour a little in, wait for the fizz to die down and settle, and then continue to pour.  This is what I have to do with my brain.  If I don’t, I fall into a place of information overload and I feel like my head is about to explode.

It’s not very productive.  All of the information and knowledge I have taken in is all for naught, because I am too overwhelmed to apply it to my needs or implement anything.  Instead, I throw my hands up in the air and do nothing.  However, if I consume in small bites, I actually do something with that information.  So what is the lesson learned?  Consume information in smaller chunks to keep your head from exploding.  It will also lead to a more productive use of the information you have gained.