Image Diversity in Advertising
I recently received an email from a stock photography site that I use with the title, “Real Imagery of Modern Moms and Dads.” The email highlighted a collection of images they had pulled together that showed diversity in what today’s families look like. Visuals have always been an important part of marketing, but even more so today within the digital marketing landscape. I was glad to see a stock photography company catering to the need for more diverse images.
Sometimes I find it difficult to find imagery that is representative of my clients and their audience. It’s good to see not just a stock photography company recognizing the need, but also photographers recognizing the need and setting up more diverse photoshoots. Kudos to them both and in case you were wondering, this particular email and below screenshot, came from istochphoto.com.
Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”
