What You Need to Know About Digital Marketing

Digital marketing offers businesses of all sizes the opportunity to advertise their products and services on the Internet. While the two words ‘digital marketing’ may seem relatively simple and straightforward, digital marketing campaigns are made up of multiple different marketing tactics to engage potential customers on their preferred platform.

A successful digital marketing campaign is effective at reaching your target market and increasing sales and conversions across the board.

Your Website

Before launching a Digital Marketing campaign, it’s important to note that your site serves as the ‘hub’ for all of your other marketing activities.

For this reason, you’ll want to be sure that you offer your site visitors a pleasant user experience when they browse your site. These days, more people access the Internet using mobile devices such as Smartphones and Tablet computers, so it’s critical that business owners offer these visitors a mobile-friendly version–commonly referred to as a “Responsive Design” that automatically formats to accommodate their screen size. By doing so, you’re making your site easier to navigate for an improved user experience.

In addition to being mobile-friendly, optimizing your site to meet other technical requirements such as faster response time, secure browsing sessions, E-mail Opt-In Forms, and E-Commerce integrations helps you derive more value and success from the investment you’ve made in your site.

Stay in Touch with E-mail Marketing Campaigns

E-mail marketing is a cost-effective way for companies to market to individuals who have signed up for their e-Mail list online or in person. E-mail marketing gives business owners the opportunity to connect with clients and potential customers directly in their E-mail inboxes. E-mail marketing isn’t’ reserved for major corporations. E-mail marketing companies including AWeber, Constant Contact, MailChimp, and others make it easy for businesses to send periodic newsletters and updates.

Additionally, e-mail marketing is the ideal way to follow up with people by setting up an Autoresponder series that’s designed to engage the reader with free information or to encourage them to take action by making an inquiry or buying the product or services offered

Stay Social and Get Connected!

In the last five years, the use of popular Social Media websites like Facebook and Twitter have skyrocketed! Companies that neglect the importance of representing their brands on these high traffic platforms are missing out on connecting with more people. Your potential customers are already there, so providing your audience with helpful and timely updates strengthens your overall branding message.

Most social media platforms have direct messaging available, so these outlets give small and medium businesses an additional way to communicate with both existing and potential new clients seamlessly. Instead of having to make a phone call to ask a quick question or two, they can send a secure message from their app to get an answer. Communications via these platforms help remove friction and time by connecting with your potential customer directly.

Your social media profile is a digital asset that works as an extension of your website. Furthermore, since these platforms are often easy to integrate with other widgets and apps, such as Live Chat support, appointment setting, and E-Commerce functionality, you can use these outlets as another way to market your goods or services. With over 2.3 Billion users, it’s easy to understand how having a presence on these platforms matters.

Content Marketing

Another critical aspect of every digital marketing campaign is putting a content marketing strategy in place. These days, content comes in many forms including text-based content, image-based content, and video content. If possible, it is always a smart idea to use a combination of content types to engage with your audience. Image and video content are appealing for making regular updates on both your website and your social media channels.

In most cases, text-based content focuses on updating business website blogs, often with image or video based content that complements the topic matter getting discussed. By creating compelling and informative content, that’s customized to speak to your audience you are making the right moves to build trust, to improve your customer relationships, and establish your brand effectively.

Additional Digital Marketing Assets

Creating a successful digital marketing campaign takes a great deal of careful planning and precise implementation. Additionally, the plan must be consistently monitored and tweaked to keep delivering the most favorable results.

Other digital marketing assets include Landing pages that are designed to encourage website visitors to take a very specific action on the web page they’re visiting, whether it is to sign up for a free newsletter or to take advantage of a free offer or another type of promotion. Landing pages work hand in hand with paid advertising campaigns to maximize the ROI of the ad campaign.

Since Landing Pages usually lack web site navigation, people who “land” on the page are left with very few options to click on other pages on the site, so they stay focused on the offer and can respond quickly. By removing a lot of the “noise” and unnecessary navigation, your website visitors have little choice but to decide whether or not they’re interested in your deal or promotion.

Companies that overlook the importance of having Landing Pages to help steer visitors into a sale, or a conversion can easily be squandering thousands of dollars of valuable traffic by sending them to pages that contain a lot of information, but just not the information that’s needed to convert that visit into a sale successfully.

The Devil Is In the Details!

Constructing a results-oriented digital marketing campaign involves a lot of technical details and fine-tuning to make sure you have everything just right. If you don’t have the time to learn how everything fits together when it comes to a digital marketing campaign, that’s OK! There are many well-qualified companies and individuals who specialize in this line of work so you can specialize in whatever it is that you do best!