John Foy and Associates, Personal Injury Law

John Foy & Associates is a personal injury law firm located in Atlanta, GA.  John Foy, also known as “The Strong Arm,” has been representing clients in the Atlanta metro area for more than 20 years.

Objectives

I was approached by the marketing director for John Foy & Associates to review, consult and provide recommendations for their overall brand strategy.  After an initial consultation, I provided recommendations to re-design their logo to include “The Strong Arm” that was a part of their taglines and being used in their television ad spots.

After conducting a small sample survey, I concluded that while people were aware and knew of “The Strong Arm,” they were not able to connect it specifically to John Foy & Associates.  By including the arm as a part of the logo it would help to further brand awareness and that connection to the firm.

By re-designing the logo I also recommended creating a brand style guide to govern brand usage when using vendors for their marketing needs; a brand color palette; vertical and horizontal logo layouts to encompass various needs; and a repository of brand assets to be made available for internal needs and external vendors.

Skills

Skills

  • Art Direction
  • Branding
  • Logo Design
  • Billboard/Signage Design
  • Print Graphic Design/Layout

Software

Software

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign