What is the Difference Between Branding and Marketing?

Branding vs. Marketing

::Branding::

Branding is why
Branding is long-term
Branding defines trajectory
Branding drives an enduring reputation

::Marketing::

Marketing is how
Marketing is short-term
Marketing defines tactics
Marketing drives periodic sales

Source: matchstic.com/thinking/branding-vs-marketing

Denese Eakins

Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.