3 Reasons Why I Won’t Steal Your Idea

Over the past several years we have seen a boom in technological advances, tech-driven companies, products and services.  All started from someone’s idea and believed in by investors and consumers.  One thing they all have in common is someone like me.  Someone that understands marketing, advertising, design and how they benefit a business’s bottom line.  In the beginning, they may have only had one someone like me and now they may have a team of my clones.

Another thing they had–trust.  They trusted someone like me enough to share their idea and allow that person or team to shape the visual story around that idea.  Granted, there may have been a non-disclosure agreement otherwise known as a NDA involved some where in the process.  However, they still had to put their trust in that person.

So I guess you can say that today’s post is a bit self serving.  Because today I am going to not only tell you that you can trust me with your idea, but also give you some reasons why you can be assured that I won’t steal your idea.

Reason #1 Why I Won’t Steal Your Idea

Lack of interest.  As a business owner myself I know how much work, patience, blood, sweat, tears and MONEY goes into launching a successful product or service.  I really have no desire to invest that kind of energy and resources into something I’m not passionate about.  What I am passionate about, is what you are interested in hiring me to do.  It’s the reason you were referred to me, or googled me.  It’s the reason you ended up on my website and reviewed my portfolio.  It’s what I went to school for and it’s something I love to do.  I design.  I brand.  I understand marketing.  I combine that understanding with design and branding to create visuals that tell a story and get consumers to commit the actions you want.

While I may lack interest in stealing your idea, I am very interested in helping you succeed with your idea.

Reason #2 Why I Won’t Steal Your Idea

I already have a business that is launched and doing well.  If it wasn’t, frankly you wouldn’t have found me, or even wanted to hire me.  I also have a notebook full of side projects that I am working on launching or initiating in my spare time.  I just don’t have the time to figure out how to steal your idea and make it a successful business on my own.  Without you, your idea would be lacking something.  I would more than likely need you or someone like you, to pull it all off.  While I may be able to figure out the marketing and visual side of things, I would be missing your knowledge base; experience and the insight that makes your idea unique to you.

I make a better partner with your idea, than thief of your idea.

Reason #3 Why I Won’t Steal Your Idea

While I may believe in you and your capabilities, I may not believe your idea to be a viable, scalable or profitable idea.  Yes, I really am that honest and straight forward.  Ask any of my clients and they will tell you that I will honestly tell them if I think a path, marketing idea, etc., they are venturing down might not be a good one.  I always give them reasons, examples and analogies to illustrate why and I often try to help them brainstorm or suggest an alternative option.  In my personal life, people like talking and consulting with me because I look at things objectively and I don’t just tell them what they want to hear.

So I may not want to steal your idea solely because I don’t think it’s a good one.

If after all of these reasons you’re still feeling a bit leery, I would be more than happy to sign a NDA.  However, I can’t quote or give you an estimate without first knowing what it is I need to estimate. 🙂