Are You Being Left Behind?

I’m going to answer the title of this post’s question for you; no you are not being left behind.  At least not left behind in the way that many small businesses and aspiring entrepreneurs are.  The fact that you are reading this post tells me that.  You at least know how to use the internet, a computer or a mobile device and perhaps social media well enough that you found this post.  You are at least trying not to be left behind.

It boggles my mind that people still put such low stock into the power of digital marketing.  At this point, it just does not make sense to me that people still do not see the value in mobile media, social media, content creation (infographics, blogs, etc) and other forms of digital marketing.  I feel it’s more of a stubbornness to take the time to investigate and learn or just a fear of “the unknown,” like outer space.  It brings to mind the stories you hear about how Steve Job’s personal computer was scoffed at or how people didn’t want to give up typewriters and learn how to use a computer.

The technology train is ever moving and finding new routes.  If you do not get on the train, you will get left behind and there may not be any more stops left to board.  Even large brands are wholeheartedly embracing digital marketing and helping to expand the scope and possibilities of that marketing sphere.  If you want to compete, you cannot stay stuck in old traditional methods.  I’m not saying that they do not work or have any value, but learn to adapt and apply them to fit today’s techniques and platforms.

Being stubborn and not attempting to learn and try, is doing you a disservice.  Yes, you may be making money and doing ok, but why not do better?  If there were a way to broaden your scope, reach more people, and bring in more revenue, just by learning something new; why wouldn’t you do it?  Do you want to settle for mediocre, or be great?  Give your business the best chance possible to succeed and get on the train before it’s too late.  Typewriters…