Entries by Heather McLaughlin

Projected Digital Marketing Trends For 2017

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A new year is here, and that means it’s time to speculate about what digital marketing trends will emerge! There’s no question there will be some new trends to follow, but much of what will happen in 2017 has already been happening! Classic strategies don’t change much from one year to the next, but strategies […]

Develop a Winning Marketing Plan for Your Business Mobile App

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If you decide to develop an app, it’s important you don’t fall into a “Field of Dreams” syndrome. That famous movie brought us the line “If you build it, they will come.” Keep in mind; they were referring specifically to a baseball field in the middle of a farm! If that’s not what you’re doing, […]

Determine Your Mobile App Needs Through Research and Discovery

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More and more businesses are deciding on creating custom apps. The idea is a sound one due to all the benefits app owners receive. However, despite this desire to appeal to mobile users, many small business operators don’t understand the process involved with bringing an app from its initial design to distribution. What matters most […]

What Is The Difference Between A Mobile Website and a Mobile App?

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With technology changing at the speed of light, it can be challenging for business owners who don’t consider themselves to be ‘technically savvy’ to stay abreast of the shifts in digital technology. Specifically, when it pertains to mobile. While many business owners recognize the need to have a web presence that’s compatible with mobile traffic, […]

A Mobile App Makes Perfect Business Sense

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It’s highly likely that you’re well aware of the important impact mobile apps have had on business. Since the vast majority of people carry phones, mobile apps are an essential way to increase business revenue. Many small business owners are aware of the benefits of having a mobile app, but a small amount have moved […]