How to Boost Engagement and Sales on Facebook

The best thing about Facebook is getting the opportunity to use their thriving platform to keep in touch with your fans, friends, and customers. With over 1 billion daily users, Facebook offers business owners of all sizes the chance to connect with individuals from around the world and engage with them.

Here are some tips to boost engagement and sales on your Facebook Business Page:

Boost Engagement with Interesting Updates

Always remember, the more interesting and relevant your post updates are, the more likely your audience is to engage with these posts. If your company has news to share, Facebook is an excellent place to make an announcement. Alternatively, you might consider sharing related content in your niche or industry which your audience would find useful.

For best results, keep your post copy short, sweet, and fun! The use of videos and striking images also help capture the attention of your fanbase.

Manage Your Time Better By Scheduling Posts

If you are managing your own business, the chances are good that you run a tight schedule. Facebook offers users the ability to schedule posts that will publish automatically at the time and date you set. Undoubtedly, this is advantageous for increasing productivity. Scheduling allows you to release updates at times when you might not typically be online, such as late at night or after business hours. You can streamline the time you spend sharing by setting aside a window of time to schedule all of your posts for the week.

Use The Facebook Pages Manager App

Do you take your business on the road? If so, the Facebook Pages Manager app provides the tools to publish updates, even if you are “on the go!” This app works on both iOS and Android devices and empowers you to share images, videos, and updates at the same time! Are you participating in or hosting a live event? You can take pictures and share them instantly with your audience, which could influence them to join you at the venue.

Boost Engagement with Facebook Live

Want to share the energy of your small business with your fans on Facebook? Facebook Live allows you to broadcast directly from your store or location, as things happen! Share special moments and special events with your audience who are unable to attend. If by chance, you have an online store, you might also use Facebook Live to showcase or demonstrate products to anyone watching the live stream. By doing so, you are helping to create awareness of how the products or services you sell make people’s lives better. With a convenient checkout button, anyone who decides that they want to purchase your goods can do so quickly and easily.

Extend Special Offers To Your Audience

Want to let your audience know that you have a sale, promotion, or a special offer? Be sure to make a post about it! Alternatively, you might announce and invite customers to events, publicize the addition of new products and services, and to share these with friends, increasing the reach of your posts. Coupons and free offers are a great incentive to help you start building a new customer list!

Make Use Of The Pinned Post Feature

The Pinned Post feature is perfect for setting a keystone post to get prominently displayed at the top of your page. Additionally, you can embed this post on your third-party website, so when someone visits your site, your Pinned Post is conveniently displayed there, as well.

Boost Your Posts To Reach A Broader Audience

When you want more people to see your update, the way to do it is by boosting your post. Luckily, promoting a post is pretty easy to do. Just add the post to your timeline. Once published, click on the button that says “Boost Post” and follow the instructions provided to complete the promotion. Boosted posts are a form of paid advertising, so publishers get more tools to control who sees the update. You can fine-tune your demographics for people who already like your page or friends of those who like your page. Alternatively, you can establish a brand new demographic by selecting your ideal customer by location, age, interest, and other metrics.

When working with your Facebook Page, just remember that everything is a progression. It can take time to see results from your efforts. Make a few changes using these tips and give them time to take root. If you aren’t seeing any changes in your metrics after a few months, make a few more changes and wait a few more months to see if you see a difference.

The biggest key is consistency. Whatever efforts you do, be consistent with doing them and you will surely see results. If you try any of these tips, we would love to hear from you and the type of results you had. Leave a comment below and let us know your results!