Empathetic Content Marketing in Action

Want to employ empathy in your content marketing campaigns? Here are some ways and ideas to help you brainstorm new ideas.

Empathy in Marketing Explained

Stereotypically, when a person says that they are in marketing, other’s reactions usually steer towards the side of ‘they are just trying to sell me stuff’. Well, in essence, yes, but there is a major point that is left out in that thought. Marketing professionals need to connect with their target audience on certain emotions […]

Top 5 Podcasts for Marketers

Marketing Podcasts have become popular since podcasting in general has become a huge trend. 21% of Americans listen to them because their on demand nature.

Why Podcast? The Marketing Benefits

When many people hear the word ‘podcasts’, they automatically assume it’s for political purposes or for some large non-profit. However, podcasts can be an incredible tool for the business world to help build brand awareness and loyalty. But, first let’s bring it back to basics on what exactly a podcast is. A podcast is a […]

6 Reasons Why Influencer Marketing Still Works

Influencer marketing still works and here are 6 reasons, to back up that claim. Do you use influencers as a part of your business’ marketing strategy?

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