©2018, Colleen Eakins DesignWhat Is Integrated Marketing and Why Do I Need It?
As technology and the use of the Internet changes and evolves, it’s critical to stay on top of trends to remain competitive. It should come as no surprise that the conversations surrounding marketing and the internet have expanded in response to these developments. No longer is it enough just to do search engine optimization or […]
I’m a Digital Marketer & Freelance Writer with a penchant for all things forward-thinking and positive. I’m a fan of abundance and progress.
©2018, Colleen Eakins DesignThe Brand Experience?
One of the newer buzzword phrases introduced to the advertising and marketing vernacular is “Brand Experience.” What is the Brand Experience, you ask? In plain language, the Brand Experience is the sensory response to stimuli when consumers see a brand. These reactions include emotions, sensations, and behavioral activity. It is not uncommon for stimuli to […]
I’m a Digital Marketer & Freelance Writer with a penchant for all things forward-thinking and positive. I’m a fan of abundance and progress.
©2018, Colleen Eakins DesignWhy Digital Branding Matters
In 2018, businesses of all sizes recognized how a brand offers empowerment when competing in consumer markets. Digital branding is key to reaching your target market through both online and offline methods. With the record expansion in use of mobile phones, tablets, and other personal devices, this offers businesses the opportunity to connect and engage […]
I’m a Digital Marketer & Freelance Writer with a penchant for all things forward-thinking and positive. I’m a fan of abundance and progress.
Increase Brand Awareness [ infographic ]
Denese EakinsDenese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.
©2018, Colleen Eakins DesignDo You Have A Buyer Persona? If Not, You Need One!
As a small or medium-sized business owner the more data and information that you have regarding your operations, the better. Especially if you are working to establish a cohesive branding message to appeal to a specific type of consumer. With the widespread use of technology, companies of all sizes have developed content strategies to build […]
I’m a Digital Marketer & Freelance Writer with a penchant for all things forward-thinking and positive. I’m a fan of abundance and progress.
Keepin’ The Lights On
