Content Marketing Trends Moving in to 2022
Content marketing can been seen as your companies’ “authentic voice” because it deals more with education versus the push of promotional marketing we are all used to from days past. Content marketing is a large part of your consumer’s entire experience with your brand than just being seen as another sale.

I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.
“Remember when!” – Nostalgia in Marketing
What is nostalgia marketing? This is a marketing tactic that allows brands to draw on the positive cultural memories from previous decades that are designed to engage with today’s campaigns and company offerings.

I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.
The Designer Diaries | Vanessa Cummings
Welcome to a new series hosted by Colleen Eakins Design! To learn more about the design industry, we are inviting design and industry professionals to sit down and chat with our team. We will learn more about their background, career path, and what makes them “a creative type”.
Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”
Small Business Recovery – COVID-19
It’s been over a year and a half since the world stopped. Not one of us imagined the impact of what COVID brought to our doorsteps. Seeing the busiest cities as ghost towns and playgrounds empty across the globe are images we will never forget.

I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.
Marketing Plan Update 2021 – Review and Adjust Marketing Plan for Optimal Results
All small businesses are in high gear as they not only work through the year but continue on the uphill climb of the COVID pandemic. Many small businesses have made changes that have been implemented into their operations to keep business doors open.

I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.