Strengthen Your Business Position | Remote Freelance Workforce

As a small or medium-sized business owner, one of the biggest challenges you face is growing your company in a manageable way. If you are like most other entrepreneurs, you wear many hats in the daily administration of your operations. Regardless of whether you are proficient in handling all facets of your business or not, getting the assistance of a well-qualified freelancer is an effective way to delegate authority and strengthen your brand position.

As an industry leader, it always makes sense for you to focus on the activities that you excel at and are most profitable for your organization. These days, building a brand name is more complex than what it was even 10-years ago. It’s essential to have a tested and robust marketing strategy in place that includes Content and Social Media Marketing to keep your friends, family, and fans’ in the loop about your business activities, as well as keeping search engines happy with new, exciting, and relevant content.

Are You Short on Time and Talent?

If your answer to this question is ‘yes’ you can take comfort in knowing that freelance contractors are a viable solution for solving all of your problems. In recent years, there has been a significant shift in how many people approach their work. More skilled workers than ever before now use Freelancing as a way to augment their incomes and in some cases, even earn a full time living from their efforts. Here are a few ways that you can utilize the talent and time of others to strengthen your business operations:

Web Design and Development – Internet technology is always changing, and there is no doubt that keeping abreast of all the changes that could impact the effectiveness of your website can be formidable. The good news is that there are plenty of experienced freelance web designers and developers who are proficient and motivated to help you with all of your web design and development needs.

Regardless of whether you need to make your website ‘mobile friendly’ with a responsive website design, you need help with adding email opt-ins, or a complete overhaul of your WordPress is necessary, outsourced freelance web design and development specialists are there to make short work of your project. These experts are also handy if you have a custom coding job or another type of project that falls outside of your skill set, or you have time constraints that limit your ability to work on the assignment yourself.

Custom Content Creation and Copywriting – There is nothing stronger than carefully crafted content and copy in conveying your branding or marketing message. If you struggle to find the time – or the words – to deliver your message eloquently, freelance writers and copywriters help you communicate your message in a persuasive and professional way.

These professionals can play a significant role in helping with content marketing strategies for amplifying the growth of your business through creating digital marketing assets such as white papers, infographics, print and web ready marketing materials, and consistently providing fresh content for your blog. If you have a very specific job in mind, you always have the option of hiring a freelance writer who specializes in SEO optimized content, writing press releases, or finishing the type of copy you need.

Virtual Assistants – If you find yourself behind when it comes to completing administrative tasks, hiring a freelance virtual assistant is an ideal way to get caught up and stay on top of your duties and responsibilities.

Virtual assistants are ideal for helping with jobs such as responding to customer emails, conducting Internet research, scheduling appointments, handling support tickets or live chat duties, preparing reports, sorting spreadsheets and other types of data, and managing calendars for you and your team to coordinate and collaborate more effectively.

Marketing Teams – For many small and growing businesses, one of the most cost-effective ways to increase their marketing reach is by hiring freelance marketing professionals. They are helpful for doing short-term project work for product launches, working with media outlets to boost the coverage of your brand, your products or services.

They are also able to tap into the strength of their network and skills to adeptly spread your brand message, which helps boost sales and awareness of your offerings. Your team may intersect in providing both offline promotions and online advertising on social media platforms such as Facebook, Twitter, Pinterest, and others.

Bringing It All Together

After you’ve assembled all the key members of your outsourced staff, the next step is getting everyone on the project aligned to meet your business goals. Luckily for you, collaboration software has made it easier than ever before for people to work together, regardless of where they live in the world.  Another benefit of using Collaboration software is the fact that many of them are cloud-based, meaning that users don’t have to download software to their workstation. Instead, it is remotely hosted, and your team can log in to your workroom to update on the status of your project from anywhere, so long as they have an internet connection.

Beneficial to everyone on your team, you have the freedom to hire from a talent pool that can deliver the support and help your business needs from the comfort of their home or another preferred workspace. You reap the benefit of not having to get a larger business office for your team to work at because their ‘meeting space’ is hosted securely online.

Other types of software that come in handy for getting your team organized and on the same page is conference calling (with or without video) and document sharing software that enables all selected team members to work together throughout the creative process until the project gets completed. Members assigned to the project can make suggestions in the document without making changes to the original, allowing for the creation of a “mastermind” in the creation and implementation of the end product.

If you are interested in learning more about how delegating authority can methodically increase your business capacity, please feel free to reach out and start a conversation with me today!