Tips For Maximizing Your Presence On Facebook

It’s not surprising that the number of people who use Facebook on a daily basis has continued to climb over the last three years. As a business owner, it is foolish to overlook the importance of having a robust presence on this growing Social Media Platform.

Not sure where to get started? That’s OK! This article will cover some helpful tips and tricks for optimizing your Facebook Page for the best results.

Before worrying about your first advertising campaign, the first thing you will want to do is build your initial audience. The most reliable way to seed your Facebook Page likes is by sending a request asking your family and friends to ‘like’ your page. If they agree to ‘like’ your page, this helps assure that they see updates on your page.

It is always a smart idea to assure you’ve taken the time to fill in all required information about your business accurately, so when people come to your page, they can easily find out more about your business, your products, and/or your services.

Be Certain To Use All Of The Features That Facebook Offers

Lately, Facebook has invested quite a bit in developing out their platform, adding multiple features that can help users and business owners to build brand awareness, increase sales, and add more value to the customer service experience.

Here are a few Facebook features that you don’t want to miss.

Add a Store – If you operate an eCommerce store, one of the most exciting features to make sure that you have integrated is a Facebook Shop. Your Facebook Shop can link directly to your sales page regardless of whether you have a native eCommerce site or are using a third-party site to fulfills orders.

For best results, always use high-quality images when setting up your store. If possible, use shots from multiple angles to showcase the details of your products. Additionally, take the extra time to fill out your product descriptions, so it is easier for people to find your products.

If you use WooCommerce or Shopify as your Shopping Cart Software, these platforms can be conveniently integrated to reduce the time needed to upload new products and to manage your existing online catalog. Instead of having to make changes by hand on the Facebook Platform, changes made on your shopping cart software update automatically. How easy is that?

Set your Call-To-Action Button – Another powerful asset to make use of on the Facebook social media platform is your “Call To Action” Button. This feature allows business page owners to create a button with specific calls to action such as Book Now, Call Us, Contact us, Watch A Video, Sign Up, Shop Now, Play Game, or Download App.

Depending on your business model, these calls to actions can significantly boost your business operations. For instance, if you manage or operate a service-based company, such as a beauty salon or a nail salon, an online booking button helps to streamline your operations, increase your conversion rate, and improve customer satisfaction.

If you are interested in automating the appointment process, investing in an online booking system could prove helpful in coordinating your staff as well as expediting payments. Some cloud-based appointment setting platforms can process payment transactions for service and the ability to sell gift certificates right from your dashboard. Imagine how fantastic you’d feel to see your open appointments filled – and paid for – online from your Facebook Page!

Call Us or Contact Us – Both of these call to action buttons are more general, encouraging people to get in touch with you by phone or using another preferred method such as an online contact form. This type of “catch-all” call to action is practical for nearly any kind of business.

Sign Up – A Sign-Up call to action is helpful for any business owner who wants to build an email list or a custom Facebook audience as their goal. By collecting people’s information via a Sign-up form, you get to retain this information for future email marketing campaigns.

Download App or Play Game – Apps and games are all the rage on Facebook! If your company offers an app or gives users access to a game, choosing either “Download App” or “Play Game” as your call to action is a direct conversion which adds to your user base.

Direct Messaging via Messenger – The direct message system on Facebook offers you a way to quickly and conveniently communicate with potential customers and existing clients using one of the most popular messenger apps in use today. To help provide a better customer service experience, business page managers can set up autoresponders to send an instant message to the sender letting them know that someone will respond as quickly as possible. Additionally, you can set your status to “away” for times when you are unavailable to respond to client messages. By doing so, you are taking steps to maintain a prompt response time to inquiries. Since response times are tracked by Facebook and displayed to your page visitors, this metric can be very influential as it relates to building trust with your Facebook fans.

Events – Facebook helps keep people connected, so it should come as no surprise that the platform is also helpful for announcing and promoting events regardless if they get held online (webinars, etc.) or offline (holiday gatherings, social hours, etc.) If you’re hosting an event or a series of them, all you need to do is add these happenings on Facebook to connect with people who are likely to come.

It isn’t difficult to take steps to maximize your Facebook Page and see better results. Hopefully these tips will help to get you on your way!