Entries by Colleen Eakins

Finding Your Blogging Voice

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My first foray into blogging was not on this site here, for business, but on my hobby site for fun in my spare time.  I am very competitive and I turn everything into a challenge that I must conquer.  I find it helps to motivate me to accomplish things and move forward in life.  My […]

WordPress is “Easy,” is Relative to Your Experience

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I love the WordPress platform for building and maintaining websites.  Lots of web designers, entrepreneurs and bloggers love WordPress as well because it’s so “easy.”  When working with clients and explaining WordPress to them, I have branded it as “easy” to use and learn as well.  However, I have begun to realize that “easy” is […]

Why I Quit Facebook…Sort Of

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I quit Facebook.  Well, sort of.  Before social media became a marketing tool, I was an avid user on the personal side of things.  Like most, I bounced from network to network as they were created and became popular.  Myspace, CollegeClub, and a bunch more that escape my memory at the moment…sad, I know.  When […]

Is Content Marketing a Trend?

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I start today’s post off with another question:  Is content marketing a trend? My answer:  No. “Content Marketing” is the latest marketing buzz word that is being thrown around amongst marketers, entrepreneurs and digital strategists.  According to Wikipedia, “Content marketing is any marketing format that involves the creation and sharing of media and publishing content […]

Content Marketing: Is Blogging Dead?

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I have seen the question come up of whether or not blogging is dead fairly often recently.  For many, blogging is a part of their content marketing strategy.  For most that are using content marketing as a strategy, blogging is the only method that they are employing.  Blogging has been around for a long time, […]