Entries by Heather McLaughlin

4 Ways Printed Marketing Materials Can Add Value

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Over the last decade, quite a bit has changed in media, marketing, and advertising. However the more that things change, the more things stay the same. Print advertising remains a stalwart for businesses of all sizes to connect with the people who are key to their business success. This makes printed marketing material still very […]

Building the Brand You’ve Always Dreamed Of

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If you’ve been around the block even one time, you know how important branding is. You find brands everywhere you look – just drive down the busiest street in your town and you’ll see for yourself! As a small business owner, building the brand you’ve always dreamed of and establishing your market share is the […]

Your Brand Is More Than Just Your Logo

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Congratulations on your decision to start your own business! But before you take the first steps to launch officially, the first phase of establishing your business presence is charting your brand. When you think about “branding” in its purest form, the chances are good that logos or catchy jingles immediately come to mind. Perhaps you […]

Four Common Misconceptions About Outsourcing

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In 2016, there is no doubt that the way business gets done today is significantly different than it was when most of us were growing up. Employment opportunities are more fluid today than ever before and offer entrepreneurs and business owners the chance to build their business creatively. When many people think of the word […]

Strengthen Your Business Position | Remote Freelance Workforce

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As a small or medium-sized business owner, one of the biggest challenges you face is growing your company in a manageable way. If you are like most other entrepreneurs, you wear many hats in the daily administration of your operations. Regardless of whether you are proficient in handling all facets of your business or not, […]