Entries by Meghan McClure Miller

Colleen Eakins Design – Our Blog Process

The blog for Colleen Eakins Design was not introduced until January of 2012. This was around the time that WordPress was emerging as a popular content management system (CMS). At that time, Colleen redesigned the website for the WordPress platform and added the blog.

Small Business Technology Investments for 2021

Small businesses have a daunting task that they have to run a business with a small team. Technology is a beneficial tool that you can invest in, as these systems help increase brand awareness, efficiency and ultimately, increase revenue. Your audience will become more technology savvy and keeping up with their behaviors will in turn help your business. We are here to offer some reasonable and helpful systems that can increase productivity for your brand and team.

The Audience Challenge

Data and analytics can be daunting when you have more of a creative mindset. However, knowing who the right people to have as an audience pool are beneficial to creating effective marketing materials from strategic conception all the way through execution. Also, knowing how to optimize your audience by segmentation is an important element of all marketing strategies.

Small Business & the Social Media Landscape of 2021

As a small business, how can your company effectively use the proper social media channels to leverage your offerings to your audience? Are the popular channels the best for your company and industry?