Entries by Meghan McClure Miller

Avoiding the Biggest Mistakes of Designer-Client Relationships

After working diligently on creating the strategy behind a new campaign or marketing piece and deciding on a design agency or freelancer, the worst thing that could happen is to have the relationship go south.

Understanding the Creative Design Process

Whether your company has made the decision to work with your internal creative department or an outside vendor, it is important to understand the creative design process for your marketing collateral needs. We have some helpful tips on the general creative process to help you navigate the production stages.

Design Trends – should you follow?

Marketing departments should study and understand design trends in order to better serve the use of the trends within the company’s creative work. However, this can greatly depend on the company’s industry and business environment. The afore mentioned should be considered to determine if and how much of those current trends should be used. Is the company innovative and forward-thinking or more traditional? These specific characteristics of the company have a great impact on the use of current trends.

Making the Most Out of Your Design Partnership

Your company has made the decision to work with an outside freelance designer or agency due to lack of internal resources or the complexity of the project at hand. Now, that you have chosen your design partner carefully after a thorough evaluation process, the internal team assembled must know how to effectively work with your outside resource.