Entries by Meghan McClure Miller

Personalizing Your User’s Experience

When we think of personalization, we automatically think of embroidering our name on a Christmas stocking or other home décor item. For the user experience, it means more about personalizing your experience by the behavior you have exhibited on a specific website or application. How can this be done?

What is IGTV – Is it for Small Businesses?

What is IGTV? It’s a platform owned by Instagram, is a standalone vertical video application made for smartphones. Its intent is for business purposes to feature longer videos to bring audiences closer to their favorite brands. In many ways, it is comparable to YouTube with uploading feature videos that users can subscribe to, as well as related channels. The software also offers a seamless integration between Instagram and IGTV to remove hassle of video uploads to be viewed on both platforms.