Entries by Meghan McClure Miller

Filtering Business Reviews

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There is always that one negative business review that sticks out like a sore thumb from the mound of positive comments. A perfectly reasonable and sound explanation can be used to justify the consumer’s experience, but the review is already placed in to the internet universe for anyone to read and could possibly be someone’s deciding factor.

Taking a Stand with Your Business

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Social consciousness and responsibility is a key asset in a business operation. It allows the consumers to respect and understand the brand further, which in turn will move in to loyalty. For example, corporate social responsibility allows the business to donate to specific nonprofits or implement environmentally-friendly policies that circle back and represent the company […]

The Holiday Hangover Remedy – 2019 Marketing Guide

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Whew – made it through the end of 2018! The holiday seasonal campaign is officially over and you think you can rest. Unfortunately, there is little to no rest as your company sets in to high gear to start off the New Year implementing new ideas, but how do you transition the end of one […]

Empathy in Marketing Explained

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Stereotypically, when a person says that they are in marketing, other’s reactions usually steer towards the side of ‘they are just trying to sell me stuff’. Well, in essence, yes, but there is a major point that is left out in that thought. Marketing professionals need to connect with their target audience on certain emotions […]

Why Podcast? The Marketing Benefits

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When many people hear the word ‘podcasts’, they automatically assume it’s for political purposes or for some large non-profit. However, podcasts can be an incredible tool for the business world to help build brand awareness and loyalty. But, first let’s bring it back to basics on what exactly a podcast is. A podcast is a […]