Entries by Meghan McClure Miller

Influencer Marketing 101

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What is it? Influencer marketing is collaboration between a celebrity or an influential person (usually on social media) with a company to promote a service, product or campaign. It used to be that celebrity endorsements (think of Michael Jordan with Nike) was the driving force that would influence an audience to buy products, but with […]

Incorporating Social Video Marketing

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Currently, in the content marketing landscape, video marketing is the highest valued strategy. The personal touch that a video can offer that other content marketing tactics can’t, is unbeatable. Social video marketing is replacing commercials on TV because more people are spending time on their phone than watching the tube. Are Videos THAT Successful? You […]

What’s in Your Brand’s Name?

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Thoughts to get a jumpstart on naming your business. First Hurdle Starting a new business is a fun and scary process. For one, you have decided that it’s your goal to offer goods and services that can benefit the masses and that excites you. On the other hand, the energy and work needing to be […]

What’s the Real Difference between Branding and Marketing?

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As a business owner, there are two important concepts that should be identified when creating your overarching plan – branding and marketing. At first glance of the words, they seem like they could be interchangeable. But, as we take a deeper dive in to each, you may possibly need to adjust your strategic plans. Branding: […]