Entries by Meghan McClure Miller

How Millennials, Gen Z, & Gen Alphas Impact Content Marketing

Wow! It’s been a crazy last few months and we can see the impact that the younger generations have on today’s landscape. Global mass coordinated efforts done within a matter of a few days to a week to achieve extraordinary results. This is the power of the digital age. With life-altering events constantly in our news, we can lose sight of those that can really effect change as they become the most adaptable among us.

Content Marketing Trends Steamrolling through 2020 in to 2021

2020 has made a name for itself and it’s not just because it’s the start of a new decade. A whole country caught on fire, a world-wide pandemic, civil unrest, and…murder hornets! With specifically the pandemic taking over our everyday lives, companies have not only had to rethink how and where people work, but tactics that are sensitive and effective to continue to keep their companies’ doors open.

Social Media Metrics – What Do I Need to Track?

With so many more people at home and looking for ways to be engaged (constantly), this can be a “glass half full” moment for your company to review and adjust social media strategies by understanding the numbers and feedback received from your consumer base.