Blog Archives

Marketing Copywriting Tips

December 11, 2019/0 Comments/in Blog, Content Marketing, Marketing, Small Business/by Meghan McClure Miller

Whether you are writing a promotional email or printed brochure, the message you want your company to convey has to ultimately convert to sales. Design is an important factor in delivering a complete message, but the copy inserted will have a great impact on overall performance of your marketing deliverables. Here are some marketing copywriting tips to help you out:

Meghan McClure Miller

I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.

Mobile vs Desktop Website visitors

December 10, 2019/0 Comments/in Blog, Infographic, Marketing/by Colleen Eakins

What is the growth of mobile usage for the past 5 years? What are the trends? What types of behaviors do we see from mobile website visitors vs. desktop website visitors?

Colleen Eakins

Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”

colleeneakins.com

Marketing Automation

December 3, 2019/2 Comments/in Blog, Content Marketing, Digital Marketing, Small Business/by Meghan McClure Miller

Marketing automation—what is it? Marketing automation is utilizing software that will alleviate manual marketing activity to have deployment of collateral automated for increasing lead generation for your company.

Meghan McClure Miller

I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.

How-to Create a Social Media Content Calendar

November 19, 2019/0 Comments/in Blog, Content Marketing, Digital Marketing, Marketing, Social Media Marketing/by Meghan McClure Miller

What is a social media content calendar? The social media content calendar is a very helpful tool in defining what, where, and when your company will publish developed social content. It will encompass the complete social marketing strategy and break it up in to a cohesive and consistent message throughout your fiscal year and/or campaign(s) schedule(s).

Meghan McClure Miller

I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.

Print Terminology Explained

November 13, 2019/0 Comments/in Blog, Graphic Design, Small Business, Technical Issues/by Meghan McClure Miller

You want to effectively speak to your print vendor on the specifications of your newest project, but not sure how to communicate print terminology to them? How can your company help ease the process of receiving (and understanding) the estimate and how to develop the piece in the first place?
Let’s take a look at the popular terms to help your team learn how print vendors operate.

Meghan McClure Miller

I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.