Email Marketing Best Practices

Email marketing at its core is the act (some say an art) of sending electronic messages that are promotional in nature to a specific audience, using electronic mail (email).

Marketing Copywriting Tips

Whether you are writing a promotional email or printed brochure, the message you want your company to convey has to ultimately convert to sales. Design is an important factor in delivering a complete message, but the copy inserted will have a great impact on overall performance of your marketing deliverables. Here are some marketing copywriting tips to help you out:

Mobile vs Desktop Website visitors

What is the growth of mobile usage for the past 5 years? What are the trends? What types of behaviors do we see from mobile website visitors vs. desktop website visitors?

Marketing Automation

Marketing automation—what is it? Marketing automation is utilizing software that will alleviate manual marketing activity to have deployment of collateral automated for increasing lead generation for your company.

How-to Create a Social Media Content Calendar

What is a social media content calendar? The social media content calendar is a very helpful tool in defining what, where, and when your company will publish developed social content. It will encompass the complete social marketing strategy and break it up in to a cohesive and consistent message throughout your fiscal year and/or campaign(s) schedule(s).