Data and analytics can be daunting when you have more of a creative mindset. However, knowing who the right people to have as an audience pool are beneficial to creating effective marketing materials from strategic conception all the way through execution. Also, knowing how to optimize your audience by segmentation is an important element of all marketing strategies.

Search Engine Optimization (SEO) plays an integral part of the quality and quantity of traffic to your website through organic traffic (not paid advertisements). This is through positioning the content on your website that allows for search engines to pull your webpage so it appears at (or near) the top of results.