Digital Marketing Archives

Supercharge Your Business With These Essential Web-Based Projects

September 14, 2023/0 Comments/in Blog, Digital Marketing, Guest Blog/by Colleen Eakins

In the era of digital transformation, having a robust online presence is no longer a luxury but a necessity. From start-ups to well-established enterprises, every business needs to adopt web-based projects to stay ahead of the curve. In this article, we delve into a curated list of essential web-based initiatives that can help elevate your business to new heights.

Colleen Eakins

Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”

colleeneakins.com

Design Trends for 2022

February 8, 2022/0 Comments/in Blog, Digital Marketing, Marketing/by Colleen Eakins

Graphic design is more than showcasing what is trendy for a specific period. It is a reflection of society’s successes, challenges, and hopes. Through the pandemic there have been hard discussions and self-introspection of values and wishes. How can designers take these learnings and create visual experiences that pull emotion out of its viewers?

Colleen Eakins

Colleen Eakins is a dynamic and creative individual that possess a knack for great design. With over 15 years of experience in the field of graphic design, Colleen is able to effectively brand her clients with great design pieces. Her motto is: “Anyone can make a pretty picture, but is it effective? Will it make your customer buy your product or use your services? My design tries to answer with a YES!”

colleeneakins.com

The Audience Challenge

April 13, 2021/0 Comments/in Blog, Digital Marketing, Small Business/by Meghan McClure Miller

Data and analytics can be daunting when you have more of a creative mindset. However, knowing who the right people to have as an audience pool are beneficial to creating effective marketing materials from strategic conception all the way through execution. Also, knowing how to optimize your audience by segmentation is an important element of all marketing strategies.

Meghan McClure Miller

I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.

Small Business & the Social Media Landscape of 2021

March 23, 2021/0 Comments/in Blog, Digital Marketing, Social Media Marketing/by Meghan McClure Miller

As a small business, how can your company effectively use the proper social media channels to leverage your offerings to your audience? Are the popular channels the best for your company and industry?

Meghan McClure Miller

I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.

SEO Updates for 2021

March 9, 2021/0 Comments/in Blog, Digital Marketing, Small Business/by Meghan McClure Miller

Search Engine Optimization (SEO) plays an integral part of the quality and quantity of traffic to your website through organic traffic (not paid advertisements). This is through positioning the content on your website that allows for search engines to pull your webpage so it appears at (or near) the top of results.

Meghan McClure Miller

I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.