Design Trends for 2022

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Graphic design is more than showcasing what is trendy for a specific period. It is a reflection of society’s successes, challenges, and hopes. Through the pandemic there have been hard discussions and self-introspection of values and wishes. How can designers take these learnings and create visual experiences that pull emotion out of its viewers?

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The Audience Challenge

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Data and analytics can be daunting when you have more of a creative mindset. However, knowing who the right people to have as an audience pool are beneficial to creating effective marketing materials from strategic conception all the way through execution. Also, knowing how to optimize your audience by segmentation is an important element of all marketing strategies.

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Small Business & the Social Media Landscape of 2021

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As a small business, how can your company effectively use the proper social media channels to leverage your offerings to your audience? Are the popular channels the best for your company and industry?

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SEO Updates for 2021

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Search Engine Optimization (SEO) plays an integral part of the quality and quantity of traffic to your website through organic traffic (not paid advertisements). This is through positioning the content on your website that allows for search engines to pull your webpage so it appears at (or near) the top of results.

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Social Media Metrics – What Do I Need to Track?

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With so many more people at home and looking for ways to be engaged (constantly), this can be a “glass half full” moment for your company to review and adjust social media strategies by understanding the numbers and feedback received from your consumer base.

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