So…I was a #startup co-founder

It’s been awhile since a new post was added to my site and it’s because a lot has been going on. Business has been good. A partnership fell apart. Pivots happened and plans changed. Essentially, the normal ups and downs of being an entrepreneur are to blame, but I’m not complaining. I can honestly say that things have been good overall.

This past April, I wrote and scheduled the below italicized text. I had just joined an exciting startup as a co-founder and I was giddy about entering the tech startup space. I wrote this post initially to make the announcement to everyone as well as use the post as a way to cross promote the startup across my networks.

Life, in its usual fashion, decided to disrupt my plans. I had to make an exit from my new exciting startup life because I just didn’t have the time available to devote to the startup’s needs and proposed timeline to launch. I just didn’t have the bandwidth to do it all–run Colleen Eakins Design and help build the startup.

The startup had to go on without me and although I’m sad I was unable to take the ride with them, I still want to publish what I had written then:

Back at the beginning of the year I listed three goals for 2016 and I am seeing progress towards those goals. One of those goals was to plan and execute on another revenue source besides the ones I currently have.

It looks like this is going to be realized through the most recent development in my business life–I was asked to be a co-founder for Mully Lingua. Mully Lingua will be a web and mobile platform to allow parents to find, book and partake in cultural and language activities for their children. I had previously done work to create the logo for Mully Lingua (currently in my portfolio) by a client that I have worked with for several years, Tami Garcia.

Mully Lingua was born from the definition “necessity is the mother of invention;” because she wanted better cultural experiences, opportunities and language exposure for her daughter. She wanted to create the experiences that would aide in her being a well-rounded and highly skilled global citizen. After speaking with other parents in the Washington, D.C. area, she realized they shared her same frustration of finding affordable and convenient options to meet this need.

It was that need that brought her to me and started the brand. Since it’s inception, she and I have been meeting to discus branding and what the technical and design needs would be for the service itself, as well as the marketing for the service. A couple weeks ago, she asked me to come on as a co-founder.

Yay! I must say, I’m pretty excited about this venture and I’m excited to be on track to meet another goal I set for this year.

We are currently in the planning, designing and development stages of the project and that means my blog posting is probably going to be a bit more sporadic than it had already become. For now, I am planning to try to post at least once a month and it may very well mean that most of my postings will encompass the high’s, low’s and woe’s of start-up life.

While we are slaving away, you can stop by Mully Lingua online, to see what we are up to!

Although I am no longer involved, I still want you guys to go check them out and sign-up to Become A Mully Lingua Beta Tester.

3 Reasons Why I Won’t Steal Your Idea

Over the past several years we have seen a boom in technological advances, tech-driven companies, products and services.  All started from someone’s idea and believed in by investors and consumers.  One thing they all have in common is someone like me.  Someone that understands marketing, advertising, design and how they benefit a business’s bottom line.  In the beginning, they may have only had one someone like me and now they may have a team of my clones.

Another thing they had–trust.  They trusted someone like me enough to share their idea and allow that person or team to shape the visual story around that idea.  Granted, there may have been a non-disclosure agreement otherwise known as a NDA involved some where in the process.  However, they still had to put their trust in that person.

So I guess you can say that today’s post is a bit self serving.  Because today I am going to not only tell you that you can trust me with your idea, but also give you some reasons why you can be assured that I won’t steal your idea.

Reason #1 Why I Won’t Steal Your Idea

Lack of interest.  As a business owner myself I know how much work, patience, blood, sweat, tears and MONEY goes into launching a successful product or service.  I really have no desire to invest that kind of energy and resources into something I’m not passionate about.  What I am passionate about, is what you are interested in hiring me to do.  It’s the reason you were referred to me, or googled me.  It’s the reason you ended up on my website and reviewed my portfolio.  It’s what I went to school for and it’s something I love to do.  I design.  I brand.  I understand marketing.  I combine that understanding with design and branding to create visuals that tell a story and get consumers to commit the actions you want.

While I may lack interest in stealing your idea, I am very interested in helping you succeed with your idea.

Reason #2 Why I Won’t Steal Your Idea

I already have a business that is launched and doing well.  If it wasn’t, frankly you wouldn’t have found me, or even wanted to hire me.  I also have a notebook full of side projects that I am working on launching or initiating in my spare time.  I just don’t have the time to figure out how to steal your idea and make it a successful business on my own.  Without you, your idea would be lacking something.  I would more than likely need you or someone like you, to pull it all off.  While I may be able to figure out the marketing and visual side of things, I would be missing your knowledge base; experience and the insight that makes your idea unique to you.

I make a better partner with your idea, than thief of your idea.

Reason #3 Why I Won’t Steal Your Idea

While I may believe in you and your capabilities, I may not believe your idea to be a viable, scalable or profitable idea.  Yes, I really am that honest and straight forward.  Ask any of my clients and they will tell you that I will honestly tell them if I think a path, marketing idea, etc., they are venturing down might not be a good one.  I always give them reasons, examples and analogies to illustrate why and I often try to help them brainstorm or suggest an alternative option.  In my personal life, people like talking and consulting with me because I look at things objectively and I don’t just tell them what they want to hear.

So I may not want to steal your idea solely because I don’t think it’s a good one.

If after all of these reasons you’re still feeling a bit leery, I would be more than happy to sign a NDA.  However, I can’t quote or give you an estimate without first knowing what it is I need to estimate. 🙂

Hope Is Where The Heart – Isn’t

As creative, we are able to blend fantasy and reality quite easily in order to dream up amazing things and envision impressive futures, but then, we ‘hope’ that those dreams will materialize. The problem is that ‘hope’ itself is actually pretty ‘hopeless’, and yet, many of us believe wholeheartedly in it and allow it to hang tightly onto our precious dreams.

Imagine feeling that intensity as a ‘billion dollar idea’ pops into your head. What do you do? You rush to grab a pen and some paper (right?), then excitedly try to collect every single detail as your brain erupts and rapidly overflows with gold lava. To celebrate the fact that you’re now ‘rich’, you sip on a glass of wine and pat yourself on the back for the great idea.

Then, you neatly fold your billion dollar sheet of paper, and lock it away in the depths of your safe so that no-one can steal it – it is a billion dollar idea after all. Let’s not forget that you do take a few minutes from time to time to reflect on the idea, with a radiant grin of contentment as you think “one day if I’m patient enough,” solely because of the promise you made to never forget your brilliant idea.

Unfortunately, not once do you bother to develop a plan of action. That, my dear friends…is hope. You’ve most likely already been acquainted, which is something we should all challenge ourselves to work on. I’m right there with you guys. This post was inspired by a friend of mine and is a reminder for myself as well!

Hope doesn’t provide internal or external motivation. If you’ve been just relying on it, wake up and realize that you’re just procrastinating, and dragging your feet doesn’t cut it when you’re running the whole show.

If you have a heart for entrepreneurship and don’t want to spend your life bringing someone else’s dream to fruition – guess what?! You need to get rid of ‘hope’. Take some time out to be honest with yourself about why hope has become so appealing to you. Is it because you’re naturally a procrastinator?

Maybe because you’re actually afraid of failure…or possibly afraid of success. Whatever the case, you’ll realize that no matter what your reasons are, hope is just a cop-out, and you should spend your valuable time planning and executing your vision. If you want success, you have to get your hands dirty and make it happen.

So friends, how exactly do you get your hands dirty?

  1. Make a decision. In terms of your goals, are you in or out? The road will not be paved with gold. In fact…you may have to climb a mountain and struggle the whole way. Are you ready to climb? Decide to be 100% in or 100% out.
  2. Create goal-sheets that incorporate your vision. I like to do separate sheets for finances, relationship, career and personal. Try to be realistic in terms of your timeframe.
  3. Solidify your dream. Now, take some time to make sense of your dream and construct a well thought out idea. Is it realistic? Should I be dreaming bigger? Would simplifying things make it better?
  4. Consider a patent. If you have a really amazing idea for an invention, you may want to look into getting a patent for your idea.
  5. Make a plan. So you decided to run with the billion-dollar idea. Think about the entire step-by-step process of bringing your dream to life. If you have a mentor that you can trust, now may be a good time to seek some advice from them.
  6. Use your plan to re-evaluate your goal sheets. You may want to accomplish your goal in 1 year, but after creating a plan, realize that it will take 2, even with a solid plan. If you’re determined to stick to your original goal sheet…come up with a better plan. Whatever you do though, make sure that your goal sheets and plan work cohesively, or you will become easily frustrated.
  7. Make yourself proud. Promise yourself that you won’t let ‘hope’ stand in the way of your greatness and carry out your plan with 100% dedication.
  8. Continually motivate yourself. Surround yourself with doers…not just dreamers. Consider this quote by Les Brown: “The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that were never shared, the cures that were never discovered, all because someone was too afraid to take that first step, keep with the problem, or determined to carry our their dream.”

Let’s get rid of ‘hope’ and start taking responsibility!

Trying to Get Things Done

I have always had a knack for helping people get things done.  Not because I did it for them or had some specialized knowledge or insight, but by helping them figure out how to accomplish the goal.  The organization, planning and action steps to execute.  For example, my youngest sibling talked for years about a desire to move to Seattle, WA.  A move in general can be daunting, but moving to a city you have never visited before on the complete opposite coast from where you currently reside is especially daunting.

We were talking one day and his desire to move to Seattle came up again and I asked him what was stopping him from making that a reality.  He told me that he didn’t really know where to start and how to make it happen.  It just was something he had always wanted to do and dreamed of, but it was also something he wasn’t sure could ever happen.  I told him that if he was serious about making the move, I would help him make it happen.  I could help him get this thing done.

I started by figuring out what all the needs were to make a move happen, and I created a six-month plan of execution.  For six months I gave him weekly “homework” assignments that included research, action steps to complete and a savings goals for the week.  By the end of the six months, he would be living in Seattle and would have a small cushion of savings to get him started.

It worked. He moved to Seattle and has been there now for about two years.

He’s not the only one that I have done something like this for.  I have a friend that told me I should start another business to help people get things done.  Actually his exact words were to help people do sh*t and get their life together. 🙂

So what’s the problem?

My problem is that while I seem to be able to help everyone else, I can’t seem to help myself.  Yup, Colleen the supreme planner, organizer and person with the laser focus, can’t help herself.  I know what I want.  I know what I want to do.  I know where I want to go.  I also know that I have been approaching it all with an ADD, unfocused and frenetic methodology.  I need to take the same steps that I use with everyone else and apply it to myself.

Step One:: Focus

I am easily distracted, primarily because I am ADD.  Although people with ADD have a difficult time focusing, we also have an amazing ability to laser focus in on something.  When we are laser focused, everything around us gets drowned out.  We actually can come across as rude, because if you try to distract an ADD person that is laser focused on something, they may be dismissive or scowl at you.  I’m the scowling type.  I’m not mad, it just can take me a few seconds to come out of the place I was in and refocus on you.  I am literally in a different world or space when I am laser focused on something.

In order to attempt to do any task, I have to be focused.  I had to learn how to trigger my laser focusing ability.  I call it one of my “super powers.”  If it’s easy for you to focus on a task, then you can skip on to the next step.  If focusing is difficult for you, but you are not ADD try a few of these tips:

  • Turn your devices on “do not disturb” or silent, but without vibrate. It is easy to be distracted by dings, beeps and other chimes and it can be difficult to ignore or resist the urge to check your device (phone, tablet, etc) every time you hear it.
  • Set specific interval times to check and respond to emails.  If you are running a digitally based business like I am, you get a lot of emails.  Checking and responding to emails takes time away from other tasks.  It can be tempting to stop what you are doing, read and respond every time you receive a notification that you have new mail.  I keep my notifications on, but you may want to turn them off and set a schedule to check your email.  It could be every other hour, at three specific points during the work day, or whatever works best for your needs.
  • Set your environment up for success by removing distractions.  If you need a quiet room, take out anything that makes noise.  If you need a specific temperature in the room, change the thermostat.  You get the picture.

If like me, you are ADD or ADHD, then you have the ability to laser focus.  Think about things that you do or activities that you engage in that you can be so focused on that when someone calls your name, you don’t hear them at first.  Also think about times that you were focused on something and felt confused, annoyed or frustrated when someone distracted you in some way.  See if you can find a correlation between the type of activity, actions or even environment (sounds, temperature, place, etc) when you were laser focused.  Finding the commonalities in those situations will help you find a “trigger.”  A trigger for me, is music.  I can laser focus on my work, when I play music.  I focus even more when that music matches my mood.  I have a friend that uses music to trigger her laser focus, but it has to be music without words.

Experiment and find what works best for you.

Step Two:: Work Backwards & Reverse Engineer the Goal

The way I approach a big project, goal or idea is to look at the overall picture and then break it down into pieces.  I think of it like building blocks or legos’ pieces.  You can put many pieces together to form an overall shape.  I look at my goal and try to figure out what pieces are needed to compose the shape (goal).  For me, the easiest way to do that is by just taking one step backward at a time.

For instance, with my brother I knew that to move, you have to have somewhere to go or move to.  I knew that he was moving to Seattle, but that was a bit too general.  He would need a place to stay once he made it to Seattle.  Figuring out lodging became the first step backward from the goal of moving to Seattle.  I wrote lodging down as a piece and then continued to work backwards.  Once I had worked all the way backwards down to his current living situation and location, I went back through the list of pieces and broke them down into smaller pieces.

With lodging, I determined that there were several other pieces that made up that one piece.  Location; where in Seattle would be ideal for him to live?  Cost; how much would it cost and what could he afford?

I continued to break the pieces down into smaller ones until I could not break them down any further.

Step Three:: Organize & Set a Timeline

The next step to get things done, was to take all of the pieces of the puzzle and organize them and set a timeline.  To a certain degree, the process of working backwards and figuring out those pieces had created umbrella categories that I could use to group pieces together under.  Lodging became an overall category that encompassed several pieces.  Transportation and Employment were a couple other categories that I organized pieces under.

For the timeline, I had to do a bit of which comes first, the chicken or the egg?  Elements of one category needed to be in place in order to accomplish goals in another category.  Based on this, I organized the categories in a sequential order and then applied it against my 6-month timeline.  I started with what needed to happen each month and then broke that down further into each week of that month.

Step Four:: Get Things Done

Once I had the timeline, creating the action steps to take was easy.  Because the pieces of the puzzle had been broken down into really small specific pieces, all I had to do was list out what needed to be done (the steps to take) for each week.

With my brother and his goal, I was the keeper of the complete plan and I only gave him pieces of it one week at a time to keep from overwhelming him.  I think that when it comes to myself and the goals I want to accomplish, I may be overwhelmed by having the complete picture.  I am creator, keeper, overseer and executer of the plan.  With my brother and others that I have helped, I am only the creator, keeper and overseer or; I am just the creator of the plan.

To be honest, maybe I need to use all of these steps to create a plan for me to better execute my goals.  As I was writing this post, I had an idea that I should probably take my plans and break them up into weekly or monthly homework assignments like I did for my brother.  I’m also thinking that I could probably separate them into Word documents and keep them in separate folders.  Then, maybe if I only look at one assignment at a time, I will not get overwhelmed by the full plan itself.  Yeah…who said writing wasn’t therapeutic?

I think I may have just solved or found a solution to my own problem!

Burnout Made Me Lazy

Burnout made me lazy.  Here’s another admission; I suffered a bit of burnout at the end of 2014.  After things picked up and I started to make it out of the hard time I had been having with my business, I burned myself out.  I was juggling freelance work with an onsite contract assignment and when I ended that year on a bang, I was mentally and creatively pooped.

Financially, things were looking pretty good.  The contract assignment paid well and freelance work had picked up.  The two together were bringing in an income stream that I was pleased with.  Because I am pretty frugal and pretty particular on what I spend my money on, I was also able to save more money.  However, I had to be very rigid and disciplined with how I spent my time.  Time is something that we cannot make more of.  There are only 24 hours in a day and I had to maximize every waking hour in order to maintain both income streams.

As a creative, I need down moments to regenerate and dream new ideas.  It started to get a bit difficult to get inspired when inspiration time was scheduled and not something that happened organically.  Ready…set…go!  Brainstorm an awesome, creative idea now!  Yeah, no…not happening.

I thought I would be ready to return back to my blog by the end of that year, but no.  I was burned out and I decided to ease back on trying to get back to my writing and also to take on less freelance projects during the beginning of 2015.  January is usually pretty slow anyway so I figured it wouldn’t be a hard thing to do.  I once again stopped my marketing efforts and I allowed my burnout to make me super lazy.

Burnout made me lazy.  Because I had two income streams I severely slacked on one, my freelance design business, because I could fall back on the other.  I was still able to do the things I wanted, like travel, so I didn’t think it was too bad of a thing.  In fact I told myself that the rest and relaxation from going on vacation would rejuvenate me and I would return ready to dive in and jumpstart things.  Really, burnout made me lazy.  My return from each trip, never jumpstarted any serious motivation to “go hard” with my business.

Burnout made me lazy.  In previous years, I actively sought out freelance work.  I spent a considerable amount of time marketing myself, building connections and staying abreast on the latest marketing trends.  After the burnout, I stopped actively marketing, building and learning.  I still took on freelance work, but I didn’t actively seek it out.  Burnout made me too lazy to do so.

Now, I am trying to kick my laziness off of a cliff.  I have returned back to writing and actively marketing myself again.  I still do contract assignments, but I am only taking on short-term, part-time and remote work.  That’s giving me more time to focus on my freelance work and have those organic, inspiration periods of time.

Jumping back into things has shown me just how lazy I have become.  I am constantly trying to figure out how I was getting so much done/accomplished previously.  I didn’t even realize just how much I was doing until now.  I am not currently getting a quarter of the things I used to get done, done.  However, I know I will get there if I keep pushing and kicking lazy’s…fill in the blank.

Have you ever struggled with periods of laziness as an entrepreneur/business owner?  Has burnout ever made you lazy?