Discover Why a Loyalty Rewards Program and App Should Be Your Next Move

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Small business owners know there’s a battle going on for customer’s attentions. People have short attention spans these days and are always looking for something new to interest them. Loyalty rewards programs are popular because they help win back eyeballs that otherwise might not come back. Rewarding your best clients makes sense because they buy more when you do!

Acquiring new customers is the hardest part of running a business. It’s an expensive process and not one that’s easy to do on a day-to-day basis. That’s why loyalty rewards programs resonate with owners and operators. They are an easy way to hang on to the customers you already have while encouraging them to spend more. Your organization doesn’t have to stop when it comes to promoting customer loyalty.

Products Are Outstanding App Ideas

Your product can become an app, which is a fast way to reach a vast new audience. Chances are your product already has many of the components in place to transform into a business application. Tons of companies already use this approach effectively to gain mobile usage. Face facts, if you aren’t already catering to a mobile market, you’re behind the curve. A majority of internet users are on mobile devices, and the trend won’t reverse.

Speak with your app developer to cover your options. With a bit of ingenuity, she can help you deliver a compelling application to users to expand your market.

Get Users to Engage

Apps don’t mean much unless people use and interact with them. It’s crucial that you design your offering with this fact in mind. There’s no doubt that users expect engagement. When they ask a question, they want answers fast. Companies take advantage of this opportunity by providing them with excellent, custom service. Personalizing their experience is one of the best ways to keep people coming back.

Transparency Helps Increase Participation

It’s always a good idea to be transparent with your loyalty rewards program. Your customers will want to know what precise benefits they get when they join. Spell it all out, and you’ll find that your participation rates are sky high. Deliver on the advantages you outline and you’ll find that people are more than happy to continue their business relationship with your organization. It’s a challenge to keep people around, so it’s necessary to have a high standard of quality built into your program.

Increase Sharing as Much as Possible

Virality is a savvy way to get the most mileage out of your business app. Encouraging people to share will result in them spreading the word beyond your traditional platform. Your success depends on how you and your developer orient your positioning in the market. For business owners in the retail space, such as massage therapists, café’s, restaurants, and hair stylists, an app spreads the word in a way that conventional advertising cannot. Customer loyalty programs built around apps outperform alternatives because they make staying loyal incredibly simple.

Loyalty Rewards Program Apps Spur Revenue Growth and Retain Customers

Major retail stores have long wowed their fans with discounts and incentives to stay loyal. Fortunately, the tactics work for almost all business types. It’s crucial to put a personal spin on your approach, but if you’re willing to make an effort to fit your app to your market, you cannot lose. Client retention is going to remain the number one issue for all companies across all industries. Many big companies now offer multi-level reward programs that account for a vast amount of revenue. Even the smallest retailer benefits from installing a program, especially one that taps into the convenience of mobile devices.

Your Most Active Users Make a Massive Difference

Your most eager customers and users are the driving force for your sales growth. A few customers push the majority of revenues for companies, with many experts stating the 80/20 rule. That’s why loyalty rewards programs excel. They help you pinpoint and cultivate relationships with those clients who are demonstrably valuable to your enterprise.

Start New People off with a Bonus

It’s a smart idea to get new rewards members to start off with something extra. That’s an easy way to make them feel like the program is worth it. Getting feedback from your current fans is a way to find out what features they want the most. If you’re willing to come through for them based on their input, you’ll see a greater degree of involvement.

Keep the Focus on the Goals

People join loyalty programs so they can achieve progressive goals. The reward you choose is not the only factor for success. Perhaps the customer will receive a free meal after paying for ten. It may be a free haircut once every three months that keeps someone interested. What matters most is that they’re working towards their objective as they make each purchase. The goal should be something of value that they want. With an app, you can reward them every step of the way as they continue to make purchases and payments. Even relatively small rewards may have a significant impact because your customers engage with your app.

Now is an ideal time to speak to us about how we can help you craft a loyalty rewards program that will boost company sales. With the right incentives in place, your technology will spread effortlessly. Your customers are like everybody else, and they will take incentives where they can find them! We can help make the entire system seamless so that rewards become an automatic process. You won’t have to do extra work using physical systems. Instead, rely on the power of an app to do all the heavy lifting needed. Reward programs continue to carry a lot of weight with consumers. They love to feel appreciation, especially from companies like yours that they admire. Get in touch now to find out more! We’re passionate about helping small businesses establish a loyalty rewards program that works. Fill out the form below and someone from the team will get in touch with you.

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Tips For Getting and Keeping Mobile App Customers

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If you’re like most mobile app users, the chances are good that you have many apps that you’ve only used once or twice. Most people see a mobile app that they may like, download it, use a time or two, and quickly lose interest. People having a short attention span is commonplace, which makes acquiring and retaining mobile app customers a challenge in a crowded marketplace. People have many options when selecting a mobile app.

As more mobile apps are made available in marketplaces like Google Play and iTunes, people can become mobile app customers with just a press of a fingertip! Several reports, including one from BI Intelligence in 2015, peg the number of apps that people frequently use as three. Even though they may download and install as many as 100 apps in a year, only three of them are useful enough to become favorites. The trend of fewer downloads seems likely in the coming years, but there’s no reason to fear–yet!

It’s crucial to understand and address why people don’t use a mobile app after they install them. If you plan on distributing one, you need to know what psychological elements are at play. Retaining users and building app loyalty is critical to the success of your app.

Why Do People Stop Using Mobile Apps?

It’s no big surprise that the major reason that many mobile app customers stop using an app is quite simple. They forget! Even though they use their mobile phones or tablet devices for many of their regular communication needs, they forget what’s installed on their devices. The best mobile apps become interwoven with the mobile app customer’s daily life. While you can develop the most technically advanced and user-friendly mobile app, if the app doesn’t have a particular focus, your retention rate can suffer. You want to concentrate on appealing to a very specific audience that offers value and solutions that fit their lifestyle and their consumer profile. Your app also should be competitive against other apps in the same vertical or space.

Other Factors That Can Affect The Popularity Of Your Mobile App

Performance – In most cases, if a mobile app seems worthwhile or interesting, people won’t think twice about downloading it to their phone or tablet. Once installed, performance matters. Always be sure to thoroughly test and stabilize your app before putting it out for full release and distribution. Also, be certain you use a reliable mobile app host for your app to assure that it operates efficiently.

Cost – If you are charging for the use of a mobile app, there is always the risk that a free mobile app that has a similar offer can undercut your mobile app user base. It’s important to have a business plan in place before launching your app for best results. If you’re competing with other app developers in the same vertical, it’s imperative to offer more value than your competitors. If others have an app with similar features for free or at a lower price point, you could lose mobile app customers.

Ads And Monetization – Even if you offer a free mobile app, the chances are good that you’ll still want to monetize it using in-app advertising. But keep in mind that an overabundance of ads can significantly degrade your user’s experience. You want to find a reasonable balance of earning revenue and satisfying the desires of your user base. Too many intrusive or annoying ads could result in deletions and use of your mobile app.

Lengthy Registrations or Sign Up Requirements – It’s understandable that as a mobile app host that you want to collect some amount of information from the people who are using your app. It’s a good idea to streamline the Registration or Signup form as much as possible. It can be challenging to use a mobile keyboard to input information including a full name, email address, mobile phone number just to get started.

Tips For Higher Mobile App Customer Retention

Implementing a mobile app is certainly an investment in your business or Organization. You want to maximize the return you get on this expense. Here are some ideas to improve your results across the board.

Optimize the Operations – Take the extra time to test and optimize your app for the best possible performance. A mobile app that works flawlessly is one that will get enjoyed more than an app that experiences frequent crashes, is slow to start, or freezes the user’s mobile operating system. 

After this initial testing period, be sure to monitor and evaluate your app to keep it running at peak performance.

Use Push Notifications – Instead of having a dormant app that’s overlooked and forgotten, push notifications sent directly from your mobile app empower you to grab the attention of your user base and increase the retention rate of your mobile app user base. While you don’t want to inundate your mobile app users with push notifications, sending the occasional update with an offer or other pertinent information helps re-engage these users if they’ve forgotten about your mobile app.

Find A Fair Balance Of Ads – There’s nothing wrong with wanting to generate revenue from your mobile app. However, for best results over the long run, finding a fair balance of the ads that you display helps keep everyone happy. Mobile app customers are using your app willingly, so satisfying their desires while meeting your revenue targets is the sweet spot! Be particular about the ad networks and feature ads you run. If possible, keep the ads as closely tied to the general industry or vertical your app targets. Ideally, running promotions or special offers that result in direct sales for your company result in more sales and income than using advertising platforms to monetize your app.

If you want to learn more about mobile apps and how they can help your business grow, contact the team at Colleen Eakins Design via the contact form. We’re happy to help with everything from mobile app conception to completion!

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Benefits of an Emergency Preparedness App for Educational Institutions

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In light of all the violence that’s occurred in schools across the United States in recent years, it comes as no surprise that politicians and school officials everywhere are seeking out solutions to increase security on school grounds and campuses across the nation. One of the first measures that school officials have taken is to examine their current safety protocols to identify areas that can be improved to increase security on campus. Having an emergency preparedness plan in place in combination with the use of an emergency preparedness app, is the best way to keep students, faculty members, and the public at large safer.

Mobile Apps and Software Keep Information Flowing

Many schools and campuses have added an emergency preparedness mobile app as part of their defense and information systems. The use of smartphones has steadily increased over the last few years, with close to 70% of American adults now reporting they own at least one smartphone. Schools, universities, and educational facilities that offer an emergency preparedness app have a direct line to send alerts to people who have downloaded the app, regardless if they are students or not.

Features And Benefits of Emergency Preparedness Apps

Unlike other mobile apps geared towards providing entertainment, emergency preparedness apps have a broad range of technology integrated to assist in controlling and containing various situations that can occur on school grounds, dormitories, and numerous outbuildings that serve students and faculty members. This type of mobile app can get configured to contact first responders including fire, EMS, and law enforcement in the case of an emergency. Mobile apps that include the floor plans and interactive maps provide responders with instant access to critical information concerning the layout of the building(s) where they’re providing response services. By having this data readily available, responders can assess the situation and determine a course of action, including selecting entry points to the building. Additionally, having this critical information easily accessible is helpful in reducing the overall response time, which is always helpful when people’s lives or safety are in danger.

Drills And Training

It’s also worth noting that the primary focus of an emergency preparedness mobile app is to provide guidance in times of crisis. Regular safety drills and training work in conjunction with a mobile app to provide information on what protocols students, faculty and visitors should follow during an actual emergency, regardless if it is a weather-related emergency (severe weather conditions) or a physical threat (such as violence or unauthorized intrusions). A mobile app provides everyone with instructions on what course of action should be followed based on the situation, including evacuations, lockdowns, or intrusions. Education is key to keeping everyone as safe as possible in times of crisis. For added safety, outfitting classrooms with remote alert systems that give teachers, professors, and other key staff members to alert authorities in the case of an emergency calmly. The faster that emergency personnel can respond to any incident quicker to minimize the risk and provide help when it’s needed.

Mobile Accessibility Is Convenient For All

In some school districts, tech-savvy administrators are making the decision to offer a mobile app in place of bulky paper copies of their student handbooks and crisis management plans. Not only is this approach to information distribution eco-friendly, but it also makes accessing this critical information easier for anyone who is looking for the data. Students, parents, grandparents, guardians, faculty and staff, as well as general community members, are all welcome to download the mobile app for their personal use. In ‘non-emergency’ situations, the mobile app is ideal for communicating regular updates including school news and other related school business.

Keep Parents “In The Loop.”

A mobile app that’s used to share critical safety news gives school administrators the ability to remain in contact with parents and guardians if there is an emergency. It may also be used to provide emergency instructions or timely updates on the situation, so instead of not knowing what’s happening, they get a direct response from school administrators. It’s a lot more reassuring to get official updates firsthand than to try to sort through false or inaccurate information getting disseminated by third-party reporters who may not have access to all information surrounding the situation. This ‘one to many’ method of sharing news and updates helps keep phone lines in the school from getting jammed with incoming calls from worried parents, so administrators can make outgoing calls to authorities and emergency personnel if needed. As you can imagine, an emergency on any campus has to get addressed quickly, professionally, and thoroughly, so making sure that the school’s phone system isn’t tied up with exploratory calls from concerned parents and news outlets is paramount.

Launch An Emergency Preparedness App The Easy Way

Emergency preparedness apps are the solution to keeping everyone a little safer and more secure when they are in an academic or educational setting. Further, when technological safeguards like this are in place, your educational facility builds more trust with the community, which is always important when you’re entrusted with the lives and wellbeing of children, adolescents, and young adults. If your school or school system is looking to streamline the way you distribute information regarding campus emergencies or incidents, a mobile app is the most affordable and direct way to connect with your audience.

For people and administrators who need a hand with launching and deploying a mobile app to support their educational facilities, the team at Colleen Eakins Design is here to help. We help clients establish a mobile app presence, and we’d love to help you, too! Our mobile apps can be customized to meet all of your school’s requirements for sharing important updates, data, and other information to streamline your everyday business operations. We offer a free, no-obligation consultation to discuss your mobile app Project. Click the button below and fill out the form to start the conversation today!

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How Your School Can Benefit From Launching A Mobile App

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These days, connectivity is essential for effective communication. There is no better example of where communication is needed than in schools and educational facilities. According to recent findings, 68% of American adults own a smartphone, making it easier than ever before for school administrators to engage and communicate with faculty members, parents, students, and the community as a whole. Here are some ways that a mobile app for your school can be beneficial to your community.

An Information Epicenter

These days, there are many other uses for apps than just playing your favorite mobile game or catching up with the people in your social networking circles. A mobile app is a specialized technological offering that allows you to quickly send important updates to anyone who has downloaded the app, regardless of whether they are students, parents, teachers, or auxiliary staff members. These updates can include anything from sports schedules and scores, school closings and delays, information on extracurricular activities, and other administrative updates that concern students and parents. Additionally, a mobile app for your school allows administrators to have a centralized location to work as a reference point for nearly everything that concerns the school. Your app can provide a wealth of information to users, including a list of the teachers, faculty, and staff members, the student handbook, access to forms and permission slips, bus route information, field trip itineraries, and school menu options.

Offer Access To School Records

Mobile apps are useful for not only sharing general information about the happenings at your school, but they can also get used for sharing progress reports on students throughout the school year. Instead of parents being ‘in the dark’ about troubles like truancy, slipping grades, or missing homework, they are granted access to this critical information so they can get ahead of the problem and address it quickly.

Mobile Is Quickly Outpacing Desktop

Technological trends are always changing and evolving. As mentioned before, 68% of American adults now own a smartphone. The widespread access and use of wireless internet, in combination with affordable and powerful tablets and smartphones, outpaced the desktop market years ago. Now more than ever, people want to be able to get access to the information they want with just a few touches of a button. A mobile app launches cleaner without needing to open up a web browser and conduct an online search. While the overall desktop use and search have slowly declined over the years, you still want to be sure to cater to whatever audiences you have on this operating system and platform by having a classic website available as well.

Push Notifications Send Instant Alerts

Most parents want to stay abreast of everything that’s going on at their child’s school. A mobile app is an ideal way to engage with parents and ‘keep them in the loop’ about valuable information concerning their kid’s education and wellbeing. Everyone dreads the thought of an emergency taking place at a school. If something were to happen, a mobile app serves as the fastest and most efficient way to communicate using native ‘Push Notifications’ that pop up automatically on mobile users smartphones or tablet computers. This capability is especially useful for announcing school delays, cancellations, early dismissals, and other events that parents and students need to be aware are happening.

Streamline Calls and Emails

Depending on how extensive you want to make your mobile app, adding a “Click to Call” or “Click to Email” button helps streamline how parents, students, and other community members conduct their outreach. In today’s day and age, almost no one takes the time to memorize phone numbers and email addresses. A mobile app that offers users a convenient way to call or email makes things a lot easier for them and helps encourage two-way communication, whether it’s to report an absenteeism or to schedule a conference with their kid’s teacher. In higher-education settings, such as colleges and universities, these features offer students a way to stay in touch with professors, advisors, and other key faculty members.

Build A Stronger Community

While it might sound silly to hear that a mobile app can help foster a stronger sense of community, it really can! Many school districts have turned to their mobile app as a way to leverage their connection in the communities they serve. Instead of having to cut through miles of red tape to get in touch with staff or board members, mobile apps make it much easier to get in touch. Further, they can get used to promote events, sporting events, and fundraisers to support class trips, intramural and extramural sports teams, or other causes and initiatives the school stands behind.

Deploying A Mobile App Doesn’t Have to be Difficult

For many school districts and independent school systems, making technological advancements are sometimes difficult. Undoubtedly, making significant investments in the education system such as computer lab upgrades, textbook purchases, as well as building maintenance are always needed to remain competitive. Adding a mobile app to your school’s roster of ‘must have’ technology makes a lot of sense because of all the controls it gives you for sharing information with students, parents, and the larger community. When you work with a skilled team of Mobile App developers who have a thorough understanding of how to put everything together for your school system’s mobile app, you’re taking all the right steps to assure that your school is using cutting-edge technology.

Mobile apps are ideal for keeping in touch – and increasing engagement – with students, parents, faculty, and other key personnel. The team at Colleen Eakins Design is ready to tackle your school’s mobile app project with enthusiasm and skill! To learn more about our mobile app service offerings, visit our mobile app services’ page and give us a shout to discuss your unique project needs, we’re always happy to help!

Push Notification Marketing Best Practices

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If your business has recently launched a mobile app, you’re probably enthusiastically entering the world of push notification marketing. Congratulations on your new app and for taking a powerful first step towards expanding your marketing program! However, it’s worth pointing out that you should temper your enthusiasm with some of the important realities of the technology.

For instance, the fact you CAN push messages doesn’t mean you should always do so. People will start to think of your brand as annoying if you send too many messages. That’s why most brand managers now expect push messages to follow the same general principles that email marketing follows. For example, get subscribers to opt into push messages and give them a way to turn them off if they don’t want to hear from you. The basic principles of exchanging value for their consent to send messages applies. Once that is in place, continue to follow best practices to achieve optimal results.

Seize on Events to Send Push Messages

People will be happy when you send them reminders of important events. If your product or service has updates, let them know. Reminding someone they have an appointment with your office is a perfect use of a push message! They’ll love knowing you care enough and are professional enough to let them know ahead of schedule. Obviously, the type of app and the nature of your app dictate the kinds of messages you send. Stay timely, and you will have an advantage.

Pay Careful Attention to Your Language Usage

Push messages are succinct. That’s fantastic, but means you have added responsibilities. You need to be entirely precise about what you say. Don’t ever use language that is scary or scolding! Be as friendly and professional as possible. If you have a new version of something, tell people! Also, include any information that you consider to be crucial to communication. It also makes sense to use a “voice” that’s congruent with your overall marketing. That way people will identify with your brand easier.

Location-Based Messaging Is Possible

You may want to notify people based on proximity to your location. If they are local customers who happen to pass within a mile or two of your business, let them know you’re open! You don’t want to be creepy about it, but a gentle nudge based on proximity tends to convert well. You have a unique chance to create a bond with people through the use of mobile marketing. Think like them and get feedback from individuals who use your app and frequent your business. They’ll have plenty of actionable advice for you to use to improve your offering.

Send Alerts That Users Simply Must Have

Another successful class of push messages is the alert of an important trigger. Perhaps a product reaches a certain price point that a user wants. In such a case a push message will drive them to purchase directly. You may even decide to offer a discount to someone who is on the edge of buying. There are a number of ways to approach the subject, but notifications that directly help create sales are always powerful.

Your Imagination Is the Only Limit

You can use push messaging in any manner you like, as long as you meet the technical requirements. If your app sorts or ranks, you can send notifications of items based on sorting and ranking! Whatever functionality your app has can be translated into messaging. What matters most is that the output is useful and demanded by users. There’s nothing wrong with experimenting, especially if you take feedback. Adding features based on customer suggestions is one of the strongest ways to encourage loyalty. Brainstorm with your team to come up with unique and engaging ways to use the technology. It may be surprising just what you discover!

Build in a Response Mechanism

As you know, people don’t like waiting around for answers! If people get in touch with your company, they expect you to respond. Don’t make people wait when using your app. If you do, they’ll simply drop it and move on to greener pastures. Give some serious thought to the structure of your messaging. Automation could be the road to take, when possible. If your user base grows rapidly, you may be unable to respond to messages or users individually. If that’s the case, set up mechanisms that help them discover answers for themselves. That will keep everyone happy when using your program.

Think Like a Marketer

Apps are a chance to reach broad markets. Push notifications are a way to keep people coming back. Those companies who implement marketing strategy across their entire spectrum of channels are making fantastic use of this form of messaging. All it takes is a mindset that says “how can I serve this customer best?” Once you think about what they need and how to provide it, the rest comes easy. You aren’t alone in your project. If you think handling this many details is overwhelming, find a qualified professional to handle it for you. Your campaign needs to work well but it also must satisfy your business objectives. If it doesn’t, you’ll be supporting an app without reaping the rewards. Put marketing at the forefront of everything you do and you won’t have any problems growing your user and customer base significantly.

These are exciting times for mobile marketers who use push notifications. In many ways, the industry is still in its early phase. There are plenty of opportunities to take advantage of if you’re willing to put in the effort. Don’t have a mobile app yet? Contact us today to have one developed. We’re big believers that small businesses benefit enormously from having a mobile app and push notifications are the extra frosting on the cake. Developing an app is a strong first step towards reaching the vast network of mobile users who dominate the digital landscape. Once you achieve a foothold, you’ll be able to work on growing your user count every year. With the right framework in place, you’ll find that this is the most responsive type of marketing you’ve ever done.