holidays-in-july

Holidays in July – Q4 Planning

Wouldn’t it be nice to cruise right in to end the year with a well thought out plan of attack? Starting your Q4 holiday planning in July will help ease the stress of completing all tasks without the headache.

Location Marketing

Geomarketing – Location Data Marketing

We have all have seen the location pop-up box asking if it’s okay to use our location to automate searches, directions, etc. This can be very helpful and results are shown faster and more accurate for the intended user. However, how does this effect marketing in business? Is this a negative or positive trend for digital and mobile campaigns?

Voice Search Marketing

Voice Search in the Marketing Mix

What is voice search? Voice search is simply a technology that allows users to complete searches by speaking in to a device, usually their smartphones. Home assistant devices, such as Google Home and Amazon Echo are becoming more prevalent in the usage of voice search. According to a study done by Search Engine Land, 50% of all searches will be done through voice by 2020.

Print Marketing Materials

Small Business Print Statistics

Just because more time is spent online these days does not mean print marketing materials no longer work effectively. Rest assured, print is not dead! Here are some stats to prove it.

Print Marketing Rejuvenation

In a digital world, how can print compete? For one, its more expensive than digital ads and two, it takes more time to develop and execute. In such a fast paced society, can this channel stand the test of time?