Social Media 101

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What is social media? Let’s start at the very beginning. Social media is an interactive digital technology that allows for virtual communication and collaboration between users and networks. For businesses, social media is a marketing instrument of how businesses can attract, engage, and convert their consumers on a consistent and swift basis.

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design-trends-2019

Design Trends for 2019

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When we speak about design trends – trends matter because it showcases our culture at specific times: what we love and gravitate towards in that period of time. It highlights what we crave artistically as a society and how we interact with each other through specific channels.

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holidays-in-july

Holidays in July – Q4 Planning

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Wouldn’t it be nice to cruise right in to end the year with a well thought out plan of attack? Starting your Q4 holiday planning in July will help ease the stress of completing all tasks without the headache.

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Location Marketing

Geomarketing – Location Data Marketing

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We have all have seen the location pop-up box asking if it’s okay to use our location to automate searches, directions, etc. This can be very helpful and results are shown faster and more accurate for the intended user. However, how does this effect marketing in business? Is this a negative or positive trend for digital and mobile campaigns?

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Voice Search Marketing

Voice Search in the Marketing Mix

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What is voice search? Voice search is simply a technology that allows users to complete searches by speaking in to a device, usually their smartphones. Home assistant devices, such as Google Home and Amazon Echo are becoming more prevalent in the usage of voice search. According to a study done by Search Engine Land, 50% of all searches will be done through voice by 2020.

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