Is Your Website’s User Experience Optimal?

User Experience (UX)…What is it? The user experience (UX) is what it sounds like. It is the overall experience of the person using a digital product such as a website, computer or mobile application, especially in terms of how easy and friendly it is to use.

Email Marketing Terminology

If you struggle with email marketing terminology and definitions, then this is the post you’ve been looking for!

Looking Forward to 2020 Blog Trends

What blog trends will we see in 2020? With the new year behind us and with nearly 77% of internet users reading blogs regularly, it may be time to either look at your brand’s marketing content strategy or introduce one with a high priority on blog content.

Marketing Copywriting Tips

Whether you are writing a promotional email or printed brochure, the message you want your company to convey has to ultimately convert to sales. Design is an important factor in delivering a complete message, but the copy inserted will have a great impact on overall performance of your marketing deliverables. Here are some marketing copywriting tips to help you out:

Mobile vs Desktop Website visitors

What is the growth of mobile usage for the past 5 years? What are the trends? What types of behaviors do we see from mobile website visitors vs. desktop website visitors?