Paid Search Engine Marketing: Best Practices
Running paid search engine marketing ad campaigns? We’ve got you covered. Here are some best practices to help you along your way!
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.
Paid Search Marketing
What is it? Under the umbrella of paid search marketing (PPC advertising) lies a few common marketing tactics. Here is an explanation/breakdown:
I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.
Understanding the Creative Design Process
Whether your company has made the decision to work with your internal creative department or an outside vendor, it is important to understand the creative design process for your marketing collateral needs. We have some helpful tips on the general creative process to help you navigate the production stages.
I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.
Reap Infographic Benefits with the Right Format
Are you using infographics in your marketing materials and to convey data? There are many infographic benefits to consider for your business!
Denese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.
Design Trends – should you follow?
Marketing departments should study and understand design trends in order to better serve the use of the trends within the company’s creative work. However, this can greatly depend on the company’s industry and business environment. The afore mentioned should be considered to determine if and how much of those current trends should be used. Is the company innovative and forward-thinking or more traditional? These specific characteristics of the company have a great impact on the use of current trends.
I received my Bachelors in Marketing and Certification in the Pastry Arts. I have managed a wide array of printed and digital marketing needs.
Keepin’ The Lights On
