Entries by Colleen Eakins

Why is Marketing Important?

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The simple answer to why marketing is important, is that if no one knows that you exist, you do not really exist.  You can have the greatest product in the world, but if on one knows about it, it will not sell.  It is not enough to have a great idea or product.  It is […]

Creating A Custom Short Link

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Over the Thanksgiving holiday break when I was supposed to be “not working,” I worked. I did not do anything stressful or work for clients, but I did do some “internal,” as I call it, work. For a while, I have been wanting to create a custom short link. I share a lot of content […]

Confession: I Don’t Always Take My Own Advice

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It’s confession time.  Hi, my name is Colleen and I am guilty of not [always] taking my own advice.  Wait, before you stone me, hear me out and listen to my excuse.  I often advise clients, family and friends that pick my brain on different ways to market their business and position/brand themselves.  A lot […]

Business: Feast and Famine

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Every business has seasonal periods that are slower or busier than usual.  With large companies, you tend to hear about lay-offs or seasonal/temporary hires during their high and low seasons.  For them, the economic affect is felt, but not like it is felt in a small business.  If you have less than 10 employees, or […]

6 Blogs You Should Be Following

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I am an avid reader and have been since childhood.  With the advent of technology and the explosion of content readily available and easily accessible online, I have added blogs to my daily reading lists.  I follow more blogs than what is listed here, but I thought I would keep the list short and list […]