Entries by Heather McLaughlin

User Privacy and Security Concerns Shake Up the Internet

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If you’ve been paying attention to recent news, the chances are good that you heard about all the controversy surrounding the ways that major platforms, such as Facebook, collect and share data with publishers, users, and advertisers. In the wake of these disclosures to the public, and testimony before Congress, Facebook, Instagram, and many other […]

Direct Mail Directly Connects You to Customers and Clients

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When you are putting all of the pieces together for a successful marketing strategy, you want to consider all the various options that are available to you. With the push to digital marketing, sometimes it’s easy to overlook how offline marketing tactics such as direct mail can contribute to a well-rounded advertising campaign. A finely-tuned […]

What Is Integrated Marketing and Why Do I Need It?

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As technology and the use of the Internet changes and evolves, it’s critical to stay on top of trends to remain competitive. It should come as no surprise that the conversations surrounding marketing and the internet have expanded in response to these developments. No longer is it enough just to do search engine optimization or […]

The Brand Experience?

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One of the newer buzzword phrases introduced to the advertising and marketing vernacular is “Brand Experience.” What is the Brand Experience, you ask? In plain language, the Brand Experience is the sensory response to stimuli when consumers see a brand. These reactions include emotions, sensations, and behavioral activity. It is not uncommon for stimuli to […]

Why Digital Branding Matters

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In 2018, businesses of all sizes recognized how a brand offers empowerment when competing in consumer markets. Digital branding is key to reaching your target market through both online and offline methods. With the record expansion in use of mobile phones, tablets, and other personal devices, this offers businesses the opportunity to connect and engage […]