Entries by Heather McLaughlin

Do You Have A Buyer Persona? If Not, You Need One!

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As a small or medium-sized business owner the more data and information that you have regarding your operations, the better. Especially if you are working to establish a cohesive branding message to appeal to a specific type of consumer. With the widespread use of technology, companies of all sizes have developed content strategies to build […]

Have Fun with this Social Media Marketing Challenge

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So, you are excited about the benefits that social media marketing offers your business. Now you’re looking to launch a winning campaign that will help people find your brand. Great. The only thing left to do is to create compelling content that will attract shares and likes. Luckily for you, fantastic content doesn’t take long […]

Tips For Maximizing Your Presence On Facebook

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It’s not surprising that the number of people who use Facebook on a daily basis has continued to climb over the last three years. As a business owner, it is foolish to overlook the importance of having a robust presence on this growing Social Media Platform. Not sure where to get started? That’s OK! This […]

How to Boost Engagement and Sales on Facebook

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The best thing about Facebook is getting the opportunity to use their thriving platform to keep in touch with your fans, friends, and customers. With over 1 billion daily users, Facebook offers business owners of all sizes the chance to connect with individuals from around the world and engage with them. Here are some tips […]

Don’t Overlook the Importance Of Email Marketing In 2018!

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As a small or medium-sized business, having effective and affordable marketing campaigns is your secret weapon for increasing sales and profits. One of the most potent marketing mechanisms that business owners can use to tap into their customer base is Email. While you might think that Email marketing isn’t useful, the truth is quite the […]