Entries by Heather McLaughlin

5 CSR Phrases That Every Customer Service Agent Needs To Use

/0 Comments/in , /by

Customer service representatives (CSR) need to be trained to handle a variety of situations when dealing with client inquiries or complaints. Words are a powerful thing and when used correctly, expressions and phrases can help resolve disputes and misunderstandings amicably. The way that things are worded is everything! For example, in 2016 Facebook made a […]

Let Log File Analysis Be Your Guide

/0 Comments/in , /by

The ultimate goal of every successful online business owner is to extract as much value as possible from their website and other digital assets. However, this result usually isn’t something that happens by accident. In fact, it takes quite a bit of skill, knowledge, and time to put all of the pieces of the puzzle […]

SEO and SEM Vocabulary Terms You Must Know To Succeed!

/0 Comments/in , /by

If you are just getting started in the Search Engine Optimization or Search Engine Marketing industry, you undoubtedly have a bit of a learning curve ahead of you! In this vertical – more than any other industry vertical – you’ll come to learn all types of acronyms and jargon to describe almost everything! If you’ve […]

5 Misconceptions About SEO

/0 Comments/in , /by

It’s hard to find a subject that’s as controversial as “SEO,” even though it seems like Search Engine Optimization should be a reasonable one to discuss. After all, the discipline is partly a science. Certainly, there must be universal issues that everyone can agree about, right? The reality is, very few consensus agreements ever exist […]

How SEO Tactics and Strategies Have Evolved Over The Years

/1 Comment/in , /by

Any seasoned marketing professional understands the importance of implementing a fruitful and productive SEO strategy when working with their clients. In years past, having a properly optimized website played a significant role in the success of many online and offline businesses. The ultimate goal of SEO was to secure top listings in search engine rankings. […]