Entries by Heather McLaughlin

Benefits of an Emergency Preparedness App for Educational Institutions

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In light of all the violence that’s occurred in schools across the United States in recent years, it comes as no surprise that politicians and school officials everywhere are seeking out solutions to increase security on school grounds and campuses across the nation. One of the first measures that school officials have taken is to […]

How Your School Can Benefit From Launching A Mobile App

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These days, connectivity is essential for effective communication. There is no better example of where communication is needed than in schools and educational facilities. According to recent findings, 68% of American adults own a smartphone, making it easier than ever before for school administrators to engage and communicate with faculty members, parents, students, and the […]

Push Notification Marketing Best Practices

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If your business has recently launched a mobile app, you’re probably enthusiastically entering the world of push notification marketing. Congratulations on your new app and for taking a powerful first step towards expanding your marketing program! However, it’s worth pointing out that you should temper your enthusiasm with some of the important realities of the […]

Push Notifications Are an Essential Marketing Tool for SMBs

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As more people engage, consume and make purchasing decisions using their mobile devices, the popularity of push notifications by business mobile app owners continues to grow. Not only will more companies build mobile apps and employ this technology moving forward, but they will also continue to explore the marketing potential it brings. For marketers, push […]

Inbound Marketing: What Is It and How It Helps Small Businesses

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Digital marketing and inbound marketing are slightly different disciplines that both serve to boost sales. Companies that have an online presence want to reach new markets. Digital marketing helps them do that by stitching together a framework that gets them attention. Inbound marketing attempts to draw new prospects into the customer’s sales funnel. Together, both […]