Entries by Heather McLaughlin

Conversion Rate Optimization (CRO) Strategies for Small Businesses

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As a business owner, digital marketer, or website operator, one of the biggest indicators that you’re effectively managing your digital assets is how high or low your conversion rate optimization numbers are. It isn’t surprising that everyone wants to drive more value from the traffic and visitors that their site generates, but if you aren’t […]

Why Your Conversion Rate Matters and What You Can Do To Improve It

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When conducting business online, the more you understand about your website metrics and conversion rates, the more equipped you are to make improvements and adjustments to optimize your results. One of the most relevant metrics to most website owners is their “Conversion Rate.” If you aren’t familiar with what this term means, simply put, it […]

Messing up Your Content Marketing Could Destroy Your Brand Forever

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There’s little doubt that many people who want to market products or services online are not careful with their content. Perhaps they have others to do the work for them, or they are in a hurry to push out more ideas fast. Either way, careless mistakes are common across the web. Massive enterprises may be […]

Let’s Get Personal–How Emotions and Empathy Play Into Branding and Marketing Campaigns

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As an entrepreneur or startup business, it isn’t uncommon to find yourself wearing many hats during your day to day business operations. Of all the hats you’re likely to wear, probably the most challenging one to slip on is your marketing and advertising hat. In today’s modern world, that means completing hundreds of technical steps […]

Using Technology To Increase Church Security

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Safety and security is a subject that is on everyone’s mind these days and for a good reason. All you need to do is watch or visit the local or worldwide news outlets to see that there is unrest, uncertainty, and mayhem taking place throughout the world around you. In recent history, places of worship […]