It’s not surprising that the number of people who use Facebook on a daily basis has continued to climb over the last three years. As a business owner, it is foolish to overlook the importance of having a robust presence on this growing Social Media Platform.

Not sure where to get started? That’s OK! This article will cover some helpful tips and tricks for optimizing your Facebook Page for the best results.

Before worrying about your first advertising campaign, the first thing you will want to do is build your initial audience. The most reliable way to seed your Facebook Page likes is by sending a request asking your family and friends to ‘like’ your page. If they agree to ‘like’ your page, this helps assure that they see updates on your page.

It is always a smart idea to assure you’ve taken the time to fill in all required information about your business accurately, so when people come to your page, they can easily find out more about your business, your products, and/or your services.

Be Certain To Use All Of The Features That Facebook Offers

Lately, Facebook has invested quite a bit in developing out their platform, adding multiple features that can help users and business owners to build brand awareness, increase sales, and add more value to the customer service experience.

Here are a few Facebook features that you don’t want to miss.

Add a Store – If you operate an eCommerce store, one of the most exciting features to make sure that you have integrated is a Facebook Shop. Your Facebook Shop can link directly to your sales page regardless of whether you have a native eCommerce site or are using a third-party site to fulfills orders.

For best results, always use high-quality images when setting up your store. If possible, use shots from multiple angles to showcase the details of your products. Additionally, take the extra time to fill out your product descriptions, so it is easier for people to find your products.

If you use WooCommerce or Shopify as your Shopping Cart Software, these platforms can be conveniently integrated to reduce the time needed to upload new products and to manage your existing online catalog. Instead of having to make changes by hand on the Facebook Platform, changes made on your shopping cart software update automatically. How easy is that?

Set your Call-To-Action Button – Another powerful asset to make use of on the Facebook social media platform is your “Call To Action” Button. This feature allows business page owners to create a button with specific calls to action such as Book Now, Call Us, Contact us, Watch A Video, Sign Up, Shop Now, Play Game, or Download App.

Depending on your business model, these calls to actions can significantly boost your business operations. For instance, if you manage or operate a service-based company, such as a beauty salon or a nail salon, an online booking button helps to streamline your operations, increase your conversion rate, and improve customer satisfaction.

If you are interested in automating the appointment process, investing in an online booking system could prove helpful in coordinating your staff as well as expediting payments. Some cloud-based appointment setting platforms can process payment transactions for service and the ability to sell gift certificates right from your dashboard. Imagine how fantastic you’d feel to see your open appointments filled – and paid for – online from your Facebook Page!

Call Us or Contact Us – Both of these call to action buttons are more general, encouraging people to get in touch with you by phone or using another preferred method such as an online contact form. This type of “catch-all” call to action is practical for nearly any kind of business.

Sign Up – A Sign-Up call to action is helpful for any business owner who wants to build an email list or a custom Facebook audience as their goal. By collecting people’s information via a Sign-up form, you get to retain this information for future email marketing campaigns.

Download App or Play Game – Apps and games are all the rage on Facebook! If your company offers an app or gives users access to a game, choosing either “Download App” or “Play Game” as your call to action is a direct conversion which adds to your user base.

Direct Messaging via Messenger – The direct message system on Facebook offers you a way to quickly and conveniently communicate with potential customers and existing clients using one of the most popular messenger apps in use today. To help provide a better customer service experience, business page managers can set up autoresponders to send an instant message to the sender letting them know that someone will respond as quickly as possible. Additionally, you can set your status to “away” for times when you are unavailable to respond to client messages. By doing so, you are taking steps to maintain a prompt response time to inquiries. Since response times are tracked by Facebook and displayed to your page visitors, this metric can be very influential as it relates to building trust with your Facebook fans.

Events – Facebook helps keep people connected, so it should come as no surprise that the platform is also helpful for announcing and promoting events regardless if they get held online (webinars, etc.) or offline (holiday gatherings, social hours, etc.) If you’re hosting an event or a series of them, all you need to do is add these happenings on Facebook to connect with people who are likely to come.

It isn’t difficult to take steps to maximize your Facebook Page and see better results. Hopefully these tips will help to get you on your way!

The best thing about Facebook is getting the opportunity to use their thriving platform to keep in touch with your fans, friends, and customers. With over 1 billion daily users, Facebook offers business owners of all sizes the chance to connect with individuals from around the world and engage with them.

Here are some tips to boost engagement and sales on your Facebook Business Page:

Boost Engagement with Interesting Updates

Always remember, the more interesting and relevant your post updates are, the more likely your audience is to engage with these posts. If your company has news to share, Facebook is an excellent place to make an announcement. Alternatively, you might consider sharing related content in your niche or industry which your audience would find useful.

For best results, keep your post copy short, sweet, and fun! The use of videos and striking images also help capture the attention of your fanbase.

Manage Your Time Better By Scheduling Posts

If you are managing your own business, the chances are good that you run a tight schedule. Facebook offers users the ability to schedule posts that will publish automatically at the time and date you set. Undoubtedly, this is advantageous for increasing productivity. Scheduling allows you to release updates at times when you might not typically be online, such as late at night or after business hours. You can streamline the time you spend sharing by setting aside a window of time to schedule all of your posts for the week.

Use The Facebook Pages Manager App

Do you take your business on the road? If so, the Facebook Pages Manager app provides the tools to publish updates, even if you are “on the go!” This app works on both iOS and Android devices and empowers you to share images, videos, and updates at the same time! Are you participating in or hosting a live event? You can take pictures and share them instantly with your audience, which could influence them to join you at the venue.

Boost Engagement with Facebook Live

Want to share the energy of your small business with your fans on Facebook? Facebook Live allows you to broadcast directly from your store or location, as things happen! Share special moments and special events with your audience who are unable to attend. If by chance, you have an online store, you might also use Facebook Live to showcase or demonstrate products to anyone watching the live stream. By doing so, you are helping to create awareness of how the products or services you sell make people’s lives better. With a convenient checkout button, anyone who decides that they want to purchase your goods can do so quickly and easily.

Extend Special Offers To Your Audience

Want to let your audience know that you have a sale, promotion, or a special offer? Be sure to make a post about it! Alternatively, you might announce and invite customers to events, publicize the addition of new products and services, and to share these with friends, increasing the reach of your posts. Coupons and free offers are a great incentive to help you start building a new customer list!

Make Use Of The Pinned Post Feature

The Pinned Post feature is perfect for setting a keystone post to get prominently displayed at the top of your page. Additionally, you can embed this post on your third-party website, so when someone visits your site, your Pinned Post is conveniently displayed there, as well.

Boost Your Posts To Reach A Broader Audience

When you want more people to see your update, the way to do it is by boosting your post. Luckily, promoting a post is pretty easy to do. Just add the post to your timeline. Once published, click on the button that says “Boost Post” and follow the instructions provided to complete the promotion. Boosted posts are a form of paid advertising, so publishers get more tools to control who sees the update. You can fine-tune your demographics for people who already like your page or friends of those who like your page. Alternatively, you can establish a brand new demographic by selecting your ideal customer by location, age, interest, and other metrics.

When working with your Facebook Page, just remember that everything is a progression. It can take time to see results from your efforts. Make a few changes using these tips and give them time to take root. If you aren’t seeing any changes in your metrics after a few months, make a few more changes and wait a few more months to see if you see a difference.

The biggest key is consistency. Whatever efforts you do, be consistent with doing them and you will surely see results. If you try any of these tips, we would love to hear from you and the type of results you had. Leave a comment below and let us know your results!