Marketing departments should study and understand design trends in order to better serve the use of the trends within the company’s creative work. However, this can greatly depend on the company’s industry and business environment. The afore mentioned should be considered to determine if and how much of those current trends should be used. Is the company innovative and forward-thinking or more traditional? These specific characteristics of the company have a great impact on the use of current trends.

Every industry and company has their own jargon that becomes too specific for outside partners to fully understand. The elements around design can be broad and intricate at the same time. We hope that we can answer some of those questions for you.