Marketing Copywriting Tips

Whether you are writing a promotional email or printed brochure, the message you want your company to convey has to ultimately convert to sales. Design is an important factor in delivering a complete message, but the copy inserted will have a great impact on overall performance of your marketing deliverables. Here are some marketing copywriting tips to help you out:

Mobile vs Desktop Website visitors

What is the growth of mobile usage for the past 5 years? What are the trends? What types of behaviors do we see from mobile website visitors vs. desktop website visitors?

How-to Create a Social Media Content Calendar

What is a social media content calendar? The social media content calendar is a very helpful tool in defining what, where, and when your company will publish developed social content. It will encompass the complete social marketing strategy and break it up in to a cohesive and consistent message throughout your fiscal year and/or campaign(s) schedule(s).

Ecommerce Holiday Shopping Tips

Prepare your online store for the holiday season shopping rush. Use these tips to stay in step with the hustle and bustle.

Social Media 101

What is social media? Let’s start at the very beginning. Social media is an interactive digital technology that allows for virtual communication and collaboration between users and networks. For businesses, social media is a marketing instrument of how businesses can attract, engage, and convert their consumers on a consistent and swift basis.