Entries by Meghan McClure Miller

Marketing Automation

Marketing automation—what is it? Marketing automation is utilizing software that will alleviate manual marketing activity to have deployment of collateral automated for increasing lead generation for your company.

How-to Create a Social Media Content Calendar

What is a social media content calendar? The social media content calendar is a very helpful tool in defining what, where, and when your company will publish developed social content. It will encompass the complete social marketing strategy and break it up in to a cohesive and consistent message throughout your fiscal year and/or campaign(s) schedule(s).

Print Terminology Explained

You want to effectively speak to your print vendor on the specifications of your newest project, but not sure how to communicate print terminology to them? How can your company help ease the process of receiving (and understanding) the estimate and how to develop the piece in the first place?
Let’s take a look at the popular terms to help your team learn how print vendors operate.

Social Media 101

What is social media? Let’s start at the very beginning. Social media is an interactive digital technology that allows for virtual communication and collaboration between users and networks. For businesses, social media is a marketing instrument of how businesses can attract, engage, and convert their consumers on a consistent and swift basis.

Small Business & Social Media

Small Business & Social Media: Social media has become a large driver of how businesses can attract, engage, and convert their consumers. It can also be very overwhelming on what channels and tactics are most efficient in delivering great results.