What’s the Real Difference between Branding and Marketing?

As a business owner, there are two important concepts that should be identified when creating your overarching plan – branding and marketing. At first glance of the words, they seem like they could be interchangeable. But, as we take a deeper dive in to each, you may possibly need to adjust your strategic plans. Branding: […]

Branding and Naming [ infographic ]

Denese EakinsDenese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.

What’s Happening with Modern Logo Design Trends

The current time is a fantastic time in the history of modern logo design trends. High-end illustration programs and experienced designers are pushing the envelope for corporate branding. There’s no doubt that branding is crucial to business success. The world’s most famous companies all have instantly-identifiable brand elements. Powerful images help consumers make strong associations […]

What is the Difference Between Branding and Marketing?

Denese EakinsDenese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.

What You Need to Know About Logos, Trademarks, and Intellectual Property

Your logo is an essential aspect of your company identity. Not only does it serve to help differentiate your products and services from competitors, but it also helps you create brand recognition with your customers and potential clients. For this reason, one of the most common questions that people have is whether or not logos […]

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