What You Need to Know About Logos, Trademarks, and Intellectual Property

Your logo is an essential aspect of your company identity. Not only does it serve to help differentiate your products and services from competitors, but it also helps you create brand recognition with your customers and potential clients. For this reason, one of the most common questions that people have is whether or not logos […]

Modern and Inspiring Logo Design Trends [ infographic ]

Denese EakinsDenese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.

Let’s Learn About Logo Design History

Logos are everywhere and remain a mainstay of branding. These powerful images and graphics communicate messages in a concise way designed to help influence consumers when making purchasing decisions. Although many logo designs are simple, the way in which these identifying emblems get created is a fascinating combination of art and science. Anyone who looks […]

Using Colors in Graphic Design: Understanding Color Basics [ infographic ]

Denese EakinsDenese is a lover of knowledge and puts her research skills and creative eye to good use with her infographics. When she’s not researching and designing visuals to present data, she spends time volunteering in her other passion–health education.

Using Colors in Graphic Design

Whether you are establishing a brand or updating one, don’t overlook the importance of using colors in graphic design to represent your organization. Color theory and psychology date back to Egyptian times. Their observations and findings were that colors could affect people’s moods. In modern society, these same principles remain true. By using colors in […]

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